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Event

Generating High-Quality Leads for Healthcare and Nursing Programs: How Appily Advance Can Help You Increase Lead Volume

To help our partners locate and recruit prospective adult healthcare and nursing students, EAB has created a new, diversified acquisition strategy for universities to improve their lead volume and quality.
Event

Cultivating Successful Employer Partnerships

Join this webinar to hear EAB’s latest research on building successful employer partnerships to fuel growth in graduate and adult-serving programs.
Blog

Our New Staffing Model Playbook for Higher Ed CMOs

How can CMOs adapt their staffing models to meet today’s staffing and market realities? Here are three practices higher ed CMOs should consider.
Adult Education Blog
Blog

2023 in review: A momentous year in higher ed

2023 was a year of big changes. As we reflect on the past 12 months, we’re sharing what was most popular with our readers this year—including you! Read on to…
Enrollment Blog
Blog

To design microcredentials that meet student needs, follow these 3 steps

This blog outlines three steps you can follow to design microcredentials around the needs of your professional and adult learners.
Adult Education Blog
Blog

Why it’s so hard to find enough domestic leads for online graduate and adult programs

As global conditions continue to fluctuate, so will the state of international lead generation. Regardless of the future, bolstering your domestic lead generation efforts for your online programs will help…
Adult Education Blog
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Resources

Blog

How to manage your digital lead generation budget

Get strategies to more effectively manage your digital lead generation budget for graduate and adult-serving programs.
Adult Education Blog
Blog

How MBA programs can set a winning messaging strategy

With rapid growth in MBA programs and fewer students taking graduate admissions tests, this competition can easily drive up digital marketing bottom lines.
Adult Education Blog
Blog

Understanding the basics of bot-generated leads

It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
Adult Education Blog
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