Adnan is a highly accomplished professional with a strong background in marketing analytics, currently holding the position of Director of Marketing Analytics at EAB. Throughout his career, Adnan has demonstrated a remarkable ability to leverage data-driven insights to guide organizations in making well-informed decisions and achieving their strategic objectives.

Throughout his career, Adnan has amassed a wealth of experience that has made him an invaluable asset in the field of marketing analytics. He has played a pivotal role in shaping the analytics landscape, both within his current role at EAB and during his tenure at an agency, where he led the establishment of the agency's first data and analytics department. Adnan's achievements include implementing robust data management practices, seamlessly integrating data and analytics into cross-functional teams, and spearheading the development of data-driven solutions that have significantly enhanced his organization's competitive edge.

Adnan's unwavering commitment to excellence, his ability to ask incisive questions, his talent for solving complex problems, and his knack for building strong relationships have consistently set him apart as a standout professional. His career journey is a testament to his passion for leveraging the power of data to help organizations thrive in today's data-centric business landscape.

Articles

The Growing Popularity of Ad Blockers
Navigating Privacy Controls with GA4
How Higher Ed Marketers Can Adapt to Google’s Third-Party Cookie Changes

Webinars

Making Sense of GA4 for .edu Sites
Driving Enrollment Growth with Holistic Digital Marketing