Alyssa Duvall

Alyssa has been with EAB as an Associate Director of SEO and Paid Search Strategy since October 2023. Her focus is on driving qualified organic and paid traffic to .edu websites to increase applications and campus visits, raise awareness, and convert "stealth shoppers" into prospective student leads.

Her career has included many online and digital strategies: search engine optimization, paid search, content strategy, blog post authoring and optimizing, information architecture and website navigation, and shopping cart optimization. Alyssa's early career included account management and project management of website design and development projects.

She has worked with B2B and B2C clients on everything from increasing shopping cart purchases and driving leads through form fill outs and phone calls to newsletter and event sign ups.

She enjoys spending time with her husband and daughter, traveling to visit family and friends in New England and the Mid-Atlantic, and watching professional tennis, NHL, and MLB games.