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Things have changed—has your Annual Giving strategy?
My colleagues recently shared hot takes influencing today’s annual giving, and as a new member of the team, I want to add what I’ve noticed on my own journey. From one advancement leader to the next, here are my thoughts on what’s changed.
3 holiday reminders to make the new year productive
While normal alumni responsiveness may feel like the cold shoulder, these winter weeks aren’t hopeless. Quiet inboxes aren’t reason to cease activity but a sign to rest from your typical solicitation routine and find other ways to keep the relationship warm. Here are a few holiday season takeaways to prepare us to embrace winter and warm up the new year…
3 factors driving digital transformation in higher ed advancement
Over the past decade, fundraising performance via phone has ebbed, leaving a gaping hole in acquisition in the plans of college and university advancement leaders. Discover the digital transformation trends that are disrupting conventional methods of promoting giving—and how to pivot.
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