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Advancement Marketing

Events

Advancement Professional Development Series

August 5, 2022

The Advancement Professional Development Series is a three-part series that will educate leaders and their staff about best practices and innovative solutions to their top challenges. Sessions are best suited for Chief Advancement Officers and Development team members.

2023 Advancement Roundtable

July 22, 2022

In the 2023 Advancement Forum Roundtable series, the EAB research team will engage chief advancement officers and other advancement leaders in a series of sessions designed to advance strategic decision-making around the key priorities determining success—or failure—in today’s advancement landscape. Sessions are limited to Chief Advancement Officer, VP of Advancement, VP of Development and Alumni Relations, VC of Advancement, VC of Development and Alumni Relations, and President of the foundation.

Research and Services

Summer 2022 Roundtable for Advancement and Fundraising Leaders

June 15, 2022

Access the resources for our summer 2022 advancement roundtable event, which will bring together university development leaders from the UK, Ireland, and the Continent.

Making the Most of Your Advancement Outreach Efforts Amid COVID-19

May 7, 2020

Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.

Conduct a Gap Analysis: Understanding Our Diverse Alumni

November 29, 2017

This webconference will equip alumni relations professionals the tools to seek feedback from diverse alumni, inventory existing diversity-related programing, and invest in new alumni programing.

Perfecting the narrative for big ideas

August 30, 2017

Use this tool from the Donor Investor Imperative toolkit to help deans, department chairs, and faculty prepare to share their work for today’s donors.

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Quick Reads

3 holiday reminders to make the new year productive

December 15, 2021

While normal alumni responsiveness may feel like the cold shoulder, these winter weeks aren’t hopeless. Quiet inboxes aren’t reason to cease activity but a sign to rest from your typical solicitation routine and find other ways to keep the relationship warm. Here are a few holiday season takeaways to prepare us to embrace winter and warm up the new year…

3 factors driving digital transformation in higher ed advancement

December 3, 2020

Over the past decade, fundraising performance via phone has ebbed, leaving a gaping hole in acquisition in the plans of college and university advancement leaders. Discover the digital transformation trends that are disrupting conventional methods of promoting giving—and how to pivot.

How to find the next generation of major gift donors

October 22, 2020

Learn to identify major gift donors and future leaders so you can more effectively target engagement and solicitations specifically to their needs.

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Roadmaps

Improving Alumni Participation

November 26, 2019

Achieve Scale, Sustainability, and Impact in Principal Gifts

November 26, 2019

Reimagine Constituent Engagement for the 21st Century

September 30, 2019

Develop Your Major Gift Pipeline

September 30, 2019

Experts

Julie Solomon

Director, Advancement Marketing Services

Tom Zydel

Senior Strategic Leader

Kibibi Bonner

Senior Strategic Leader, Partner Success

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Our Products

Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.

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Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.

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