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How to find the next generation of major gift donors
Learn to identify major gift donors and future leaders so you can more effectively target engagement and solicitations specifically to their needs.
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Create Compelling Mid-Level Giving Opportunities
Use this tool to accelerate mid-level donor stewardship and move them up the pipeline by creating compelling fundraising products.
Assess Your Digital Engagement Strategy for Annual Giving
Evaluate the strength of your digital outreach in your annual giving program with this short diagnostic. With this tool, easily identify strategies that will help your institution meet alumni participation goals and cut through the noise with alumni donors.
Using artificial intelligence (AI) for more effective annual giving
Even in its early stage of adoption, artificial intelligence (AI) can efficiently raise more money and improve the donor experience.
Engaging a Virtual Audience
As uncertainty surrounding COVID-19 continues into the fall semester, we can’t rely on our typical playbook to engage our constituents. This resource is a checklist to ensure advancement delivers effective events.
Experts
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Events
Navigating the Participation-Pipeline Tradeoff
EAB shows how advancement leaders are balancing annual giving trade-offs they face and deciding what to deprioritize to increase their team's effectiveness. This is part of Competing in Advancement’s Era of Big Bets.
Digitizing Active Engagement
This webconference will highlight ways to personalize the communication experience and strategies on building the case for support to keep constituents engaged and interested.
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Advancement Marketing Services
- 14% average increase to donor counts in year 1 of partnership
- 2:1 to 7:1 return on investment with sourced and influenced giving
Advancement Forum
- 250+ institutions to benchmark staffing and fundraising production against
- 5,100+ research interviews with advancement leaders completed
