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Learn to identify major gift donors and future leaders so you can more effectively target engagement and solicitations specifically to their needs.
Major philanthropy looks different in 2020. There has never been a shortage of philanthropic need, but COVID-19 definitively underscored how wealthy individuals can and should play a role in effecting positive change through giving.
Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.
ExpertsMore on Our Experts
EAB shows how advancement leaders are balancing annual giving trade-offs they face and deciding what to deprioritize to increase their team's effectiveness. This is part of Competing in Advancement’s Era of Big Bets.
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- 14% average increase to donor counts in year 1 of partnership
- 2:1 to 7:1 return on investment with sourced and influenced giving
- 250+ institutions to benchmark staffing and fundraising production against
- 5,100+ research interviews with advancement leaders completed