Advancement Marketing

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As uncertainty surrounding COVID-19 continues into the fall semester, we can’t rely on our typical playbook to engage our constituents. This resource is a checklist to ensure advancement delivers effective events.

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Learn how advancement leaders can accelerate donors up the pipeline by encouraging handoffs from digital gift officers to major gifts and investing in stewardship that demonstrates impact.

Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.

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Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.
  • 14% average increase to donor counts in year 1 of partnership
  • 2:1 to 7:1 return on investment with sourced and influenced giving
Learn how EAB Advancement Marketing Services helped one regional public university increase donations via mail by 49%

Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.
  • 250+ institutions to benchmark staffing and fundraising production against
  • 5,100+ research interviews with advancement leaders completed
“The [EAB Resource] has already stirred some excellent conversations as we seek to maximize our engagement opportunities with the best prospects for the support of the University.” – Director of Advancement

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