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Advancement Marketing


Spring 2023 Executive Roundtable for Senior Advancement and Fundraising Leaders

EAB welcomed heads of fundraising, advancement, and alumni relations at their universities to an executive-level roundtable 19 May in London, UK. Explore takeaways and resources from the event.

The Next Era of Campaign Strategy: Four Must-Ask Questions for Future Success

This session will focus on new models and innovations in campaign structure and strategy. We will investigate different in-kind models for activating support and energizing the campus community around advancement. Sessions are limited to Chief Advancement Officers, Vice Presidents, Advancement, Vice Presidents, Development, Assistant Vice Presidents, Advancement, and Assistant Vice Presidents, Development.

Research and Services

Giving Page Audit for Higher Ed

EAB advancement experts will review your giving page and provide feedback to help you increase conversion rates and bring in more donor dollars.


Summer 2022 Roundtable for Advancement and Fundraising Leaders

Access the resources for our summer 2022 advancement roundtable event, which will bring together university development leaders from the UK, Ireland, and the Continent.

Making the Most of Your Advancement Outreach Efforts Amid COVID-19

Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.

Conduct a Gap Analysis: Understanding Our Diverse Alumni

This webconference will equip alumni relations professionals the tools to seek feedback from diverse alumni, inventory existing diversity-related programing, and invest in new alumni programing.

Quick Reads

3 Ways Advancement Teams Can Achieve More with Less

Many advancement professionals are all too familiar with this scene: you propose a new plan or innovation to leadership, and the conversation ends with “we don’t have money for that.” The almost inevitable guidance is to better utilize your existing resources.

Why advancement employees leave (and how leaders can fix it)

There are various methods you can use to cope with the advancement talent crisis, but addressing your workplace culture head-on can help you improve retention both immediately and over time. Here are four strategies to retain talent and help them develop meaningful careers.

How to stay ready for donors who “aren’t ready yet”

Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.


Director, Advancement Marketing Services
Senior Strategic Leader
Senior Strategic Leader, Partner Success

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Our Products

Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.

Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.

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