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Advancement Marketing

Events

2023 Advancement Roundtable

July 22, 2022

In the 2023 Advancement Forum Roundtable series, the EAB research team will engage chief advancement officers and other advancement leaders in a series of sessions designed to advance strategic decision-making around the key priorities determining success—or failure—in today’s advancement landscape. Sessions are limited to Chief Advancement Officer, VP of Advancement, VP of Development and Alumni Relations, VC of Advancement, VC of Development and Alumni Relations, and President of the foundation.

Reimagining Major Gift Strategy for a New Era: Innovations in Prospect Development

October 20, 2021

During the roundtable, participants will learn about the three key moments that advancement loses new major gift prospects, how to avoid those leaky pipeline moments, and get a chance to interact with peers from across North America.

Research and Services

Giving Page Audit for Higher Ed

January 20, 2023

EAB advancement experts will review your giving page and provide feedback to help you increase conversion rates and bring in more donor dollars.

Summer 2022 Roundtable for Advancement and Fundraising Leaders

June 15, 2022

Access the resources for our summer 2022 advancement roundtable event, which will bring together university development leaders from the UK, Ireland, and the Continent.

Making the Most of Your Advancement Outreach Efforts Amid COVID-19

May 7, 2020

Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.

Conduct a Gap Analysis: Understanding Our Diverse Alumni

November 29, 2017

This webconference will equip alumni relations professionals the tools to seek feedback from diverse alumni, inventory existing diversity-related programing, and invest in new alumni programing.

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Quick Reads

Things have changed—has your Annual Giving strategy?

January 30, 2023

My colleagues recently shared hot takes influencing today’s annual giving, and as a new member of the team, I want to add what I’ve noticed on my own journey. From one advancement leader to the next, here are my thoughts on what’s changed.

3 holiday reminders to make the new year productive

December 15, 2021

While normal alumni responsiveness may feel like the cold shoulder, these winter weeks aren’t hopeless. Quiet inboxes aren’t reason to cease activity but a sign to rest from your typical solicitation routine and find other ways to keep the relationship warm. Here are a few holiday season takeaways to prepare us to embrace winter and warm up the new year…

3 factors driving digital transformation in higher ed advancement

December 3, 2020

Over the past decade, fundraising performance via phone has ebbed, leaving a gaping hole in acquisition in the plans of college and university advancement leaders. Discover the digital transformation trends that are disrupting conventional methods of promoting giving—and how to pivot.

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Roadmaps

Improving Alumni Participation

November 26, 2019

Achieve Scale, Sustainability, and Impact in Principal Gifts

November 26, 2019

Reimagine Constituent Engagement for the 21st Century

September 30, 2019

Develop Your Major Gift Pipeline

September 30, 2019

Experts

Julie Solomon

Director, Advancement Marketing Services

Tom Zydel

Senior Strategic Leader

Kibibi Bonner

Senior Strategic Leader, Partner Success

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Our Products

Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.

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Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.

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