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Advancement Marketing


Unlock Growth Through EAB’s Advancement Investment and Performance Initiative (AIPI)

In an era defined by tight budgets and rapid change, advancement leaders turn to EAB as a trusted data source to help justify a strong investment in advancement. The Advancement Investment and Performance Initiative (AIPI) gives advancement leaders the data they need to make a compelling case for investment to senior institutional leaders.

2024 Advancement Roundtable

Join EAB’s annual roundtable for Chief Advancement Officers where you’ll have the opportunity to engage in highly interactive, executive-level conversations about the most pressing challenges facing advancement leaders today.

Research and Services

Giving Page Audit for Higher Ed

EAB advancement experts will review your giving page and provide feedback to help you increase conversion rates and bring in more donor dollars.


Summer 2022 Roundtable for Advancement and Fundraising Leaders

Access the resources for our summer 2022 advancement roundtable event, which will bring together university development leaders from the UK, Ireland, and the Continent.

Making the Most of Your Advancement Outreach Efforts Amid COVID-19

Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.

Conduct a Gap Analysis: Understanding Our Diverse Alumni

This webconference will equip alumni relations professionals the tools to seek feedback from diverse alumni, inventory existing diversity-related programing, and invest in new alumni programing.

Quick Reads

A Beginner’s Guide to AI in Annual Giving

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. But embracing new technology can be overwhelming and there is a lot to keep in mind when it comes to using AI in your annual giving program.

4 Key Questions About the Advancement Landscape, Answered

At EAB, innovation and expertise are at the core of our mission to empower institutions with the tools they need to succeed. Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team.

The Power of a Diverse Donor Portfolio in Your Annual Giving Program

Today’s advancement leaders will need to access the untapped potential of key audiences beyond alumni stakeholders if they’re going to meet their constantly growing institutional goals.


Director, Advancement Marketing Services
Senior Strategic Leader
Senior Strategic Leader, Partner Success

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Our Products

Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.

Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.

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