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Advancement Marketing

Events

Breaking the 3 Constraints on Fundraising Growth: A Data-Driven Playbook for Peak Performance

December 7, 2021

College and university leaders have set their fundraising ambitions sky-high. Yet many overlook critical constraints on performance. Their advancement goals often conflict with the realities of what their prospect bases can sustain, what their teams can achieve given staffing and budget levels, and what their visions for philanthropy’s impact on campus can inspire.

Hallmarks of an Antiracist Institution: The Behaviors and Actions that Promote Racial Justice in Education

November 3, 2021

The ongoing national conversation about the deadly impact of racism has created an urgency around the need for dramatic change at all levels of society.

Research and Services

Develop Donor Strategy at Scale

May 29, 2020

This webconference will present best-practice strategies on developing a donor strategy at scale in order to meet donor demands without excessive customization. This is part of the Maximizing Fundraiser Efficiency series.

Making the Most of Your Advancement Outreach Efforts Amid COVID-19

May 7, 2020

Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.

Scaling and Sustaining Principal Gift Success

April 2, 2020

In this webconference, explore ways an advancement shop can expand and sustain a successful principal gift operation through the next decade. This is part of Competing in Advancement’s Era of Big Bets.

Preparing for Advancement’s Digital Future

April 9, 2019

The digital revolution has changed the way constituents expect to interact with their alma mater.

Quick Reads

3 holiday reminders to make the new year productive

December 15, 2021

While normal alumni responsiveness may feel like the cold shoulder, these winter weeks aren’t hopeless. Quiet inboxes aren’t reason to cease activity but a sign to rest from your typical solicitation routine and find other ways to keep the relationship warm. Here are a few holiday season takeaways to prepare us to embrace winter and warm up the new year…

3 factors driving digital transformation in higher ed advancement

December 3, 2020

Over the past decade, fundraising performance via phone has ebbed, leaving a gaping hole in acquisition in the plans of college and university advancement leaders. Discover the digital transformation trends that are disrupting conventional methods of promoting giving—and how to pivot.

How to find the next generation of major gift donors

October 22, 2020

Learn to identify major gift donors and future leaders so you can more effectively target engagement and solicitations specifically to their needs.

Roadmaps

Improving Alumni Participation

November 26, 2019

Achieve Scale, Sustainability, and Impact in Principal Gifts

November 26, 2019

Reimagine Constituent Engagement for the 21st Century

September 30, 2019

Develop Your Major Gift Pipeline

September 30, 2019

Experts

Julie Solomon

Director, Advancement Marketing Services

Tom Zydel

Senior Strategic Leader

Kibibi Bonner

Senior Strategic Leader, Partner Success

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