Research and Services
During the pandemic, alumni engaged with their alma maters at record levels, yet major gift officers struggled to engage new prospects. Read our blog for three steps to win new major gift prospects after a record year of alumni engagement.
Even in its early stage of adoption, artificial intelligence (AI) can efficiently raise more money and improve the donor experience.
Up until earlier this year, engagement has meant tailgates, alumni happy hours, professional development workshops, and other in-person events. Digital programs were a rarity, an afterthought, a side-of-desk activity for busy event planners. All of that got turned on its head in March of this year. COVID-19 forced an abrupt pivot and, as a result, pushed alumni engagement strategy years into the future.
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