Alumni Relations

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With the advent of the COVID-19 era, much of advancement leaders’ attention has shifted to the pipeline. Read the takeaways from our 2020 roundtable meeting series, where we shared how advancement’s response to the coronavirus crisis could change the face of the industry for years to come.

At EAB, we recently had the privilege of talking with more than 30 Presidents and Chief Advancement Officers from regional colleges and universities across the United States in two virtual working-group sessions. In these meetings, we asked which outreach, engagement, cultivation, and solicitation strategies are working right now as institutions move beyond the initial “check-ins” or “care calls” of the earlier part of 2020 to restart giving conversations with donors today.

Presidential elections can, in many instances, exert a positive influence on giving overall. They inspire us to donate our time and money to causes we believe in from the local to the federal level. They also serve as an opportunity to assess where we expend those resources when politics stop monopolizing our mindshare.

As uncertainty surrounding COVID-19 continues into the fall semester, we can’t rely on our typical playbook to engage our constituents. This resource is a checklist to ensure advancement delivers effective events.


In an era of astronomical campaign goals and tight advancement budgets, advancement leaders must find new ways to advocate for additional resources. EAB’s benchmarking service, the Advancement Investment and Performance Initiative, gives advancement leaders the data they need to make a compelling case for investment to senior institutional leaders. This webconference shares trends that emerged from data submitted by 170 institutions.

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Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.
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Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.
  • 250+ institutions to benchmark staffing and fundraising production against
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