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With the advent of the COVID-19 era, much of advancement leaders’ attention has shifted to the pipeline. Read the takeaways from our 2020 roundtable meeting series, where we shared how advancement’s response to the coronavirus crisis could change the face of the industry for years to come.
Even as the market rebounded across the Fall, advancement’s steep performance drop continued. Calendar-year-end brought no reprieve, as most institutions saw big declines in dollars, donors, submitted proposals, and new major gifts. And more than one in four advancement teams saw fundraising revenues decline by more than 30%.
At EAB, we recently had the privilege of talking with more than 30 Presidents and Chief Advancement Officers from regional colleges and universities across the United States in two virtual working-group sessions. In these meetings, we asked which outreach, engagement, cultivation, and solicitation strategies are working right now as institutions move beyond the initial “check-ins” or “care calls” of the earlier part of 2020 to restart giving conversations with donors today.
Learn how life-long giving opportunities like pledge programs and planning giving can help foster future major gift prospects.
Presidential elections can, in many instances, exert a positive influence on giving overall. They inspire us to donate our time and money to causes we believe in from the local to the federal level. They also serve as an opportunity to assess where we expend those resources when politics stop monopolizing our mindshare.
ExpertsMore on Our Experts
The arrival of COVID-19 turned everything we thought we knew about advancement on its head in the blink of an eye. This webinar provides guidance on mitigating the impact of budget cuts on ROI, filling next year’s proposal pipeline, mitigating risks within the most vulnerable part of the gift pyramid, and sustaining mindshare through innovative digital offerings.
In an era of astronomical campaign goals and tight advancement budgets, advancement leaders must find new ways to advocate for additional resources. EAB’s benchmarking service, the Advancement Investment and Performance Initiative, gives advancement leaders the data they need to make a compelling case for investment to senior institutional leaders. This webconference shares trends that emerged from data submitted by 170 institutions.
Advancement Marketing Services
- 14% average increase to donor counts in year 1 of partnership
- 2:1 to 7:1 return on investment with sourced and influenced giving
- 250+ institutions to benchmark staffing and fundraising production against
- 5,100+ research interviews with advancement leaders completed