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Unlock Growth Through EAB’s Advancement Investment and Performance Initiative (AIPI)

In an era defined by tight budgets and rapid change, advancement leaders turn to EAB as a trusted data source to help justify a strong investment in advancement. The Advancement Investment and Performance Initiative (AIPI) gives advancement leaders the data they need to make a compelling case for investment to senior institutional leaders.

2024 Advancement Roundtable

Join EAB’s annual roundtable for Chief Advancement Officers where you’ll have the opportunity to engage in highly interactive, executive-level conversations about the most pressing challenges facing advancement leaders today.

Research and Services

Campaign Concierge: Strengthen and Improve Your Higher Ed Fundraising Campaigns

EAB’s Campaign Concierge is a service that addresses pressing challenges and top priorities to improve higher ed fundraising campaigns.


Giving Page Audit for Higher Ed

EAB advancement experts will review your giving page and provide feedback to help you increase conversion rates and bring in more donor dollars.

Advancement Organizational Design Review

EAB will review your advancement shop’s organizational design structure against best practices and provide recommendations for improvement.

Advancement Professional Development Series: On-Demand Materials

Access materials from our Advancement Professional Development Series, a three-part series that educates leaders and their staff about best practices and innovative solutions to their top challenges.

Quick Reads

3 key trends shaping higher education fundraising, backed by EAB’s data analysis

EAB identified three notable trends for higher education fundraising in an era defined by tight budgets and constant change.

How to stay ready for donors who “aren’t ready yet”

Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.

Fundraising During Uncertain Times: What Not to Do

The first two decades of the 21st century have already witnessed several major disruptions with significant economic impacts, from three recessions to the pandemic to today’s hiring crisis. And with the threat of another recession looming, EAB has received requests for guidance on higher-education philanthropy amidst uncertain times.


Senior Director
Director, Research Advisory Services
Senior Director, Research Advisory Services

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Our Products

Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.

Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.

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