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EAB helps you engage alumni and increase donations

Institutional ambitions for advancement have never been greater—at the same time that competition is growing increasingly fierce for donors’ attention and dollars. Schools must adopt innovative strategies to meet their strategic goals.

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Recruit, retain, and train top talent with our expert guidance on smart staffing investments and meaningful professional development opportunities.

Find and Engage Donors

Strengthen connections with existing donors, recapture lapsed donors, and acquire new donors through our research and data analytics.

Maximize Philanthropic Giving

Craft campaigns that meet donors’ high expectations, grow alumni affinity, and cultivate larger and more frequent gifts.

EAB specializes in advancement

Fundraising

  • Expert guidance based on 10+ years of aggregated donor data
  • EAB Advancement Marketing Services partners see a 14% average increase to donor counts within year 1
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Alumni Relations

  • 300+ chief advancement officers served
  • EAB Advancement Marketing Services partners see 3.5x greater giving on digital channels by prior never-givers
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Advancement Marketing

  • 250+ research calls with advancement leaders across the last year
  • 300+ field marketing tests performed annually by our advancement experts
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"EAB allows me to feel confident in the decisions I’m making."

Ginny Wise, Advancement Forum Member
Senior Vice President for Advancement, Tulane University

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In today’s tight budget times, advancement leaders must find new, innovative, and efficient ways to grow fundraising revenues and ROI. Using EAB’s proprietary ROI benchmarking data, drawn from over 150 institutions in both the US and Canada, we analyzed the investments, staffing levels, and fundraising strategies most closely tied to top performing advancement shops. Our…

Entrepreneurs can be near-impossible to engage. They are often too busy to attend networking or sporting events. Their early-stage ventures may not have the capacity to hire recent graduates. They may not be located close enough to campus for in-person mentorship opportunities. Yet early stage alumni entrepreneurs have immense giving potential. Overnight, they can become…

We live in the Amazon era. People have grown to expect a highly personalized “user experience” from the organizations they engage with. Like it or not, this also extends to the nonprofits they support. With overall giving on the decline and the volume of tax-exempt charitable organizations at an all-time high, it’s crucial for colleges and universities…

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Jeff Martin

Practice Manager

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Dena Schwartz

Consultant, Research Development

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Liz Rothenberg, PhD

Managing Director

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Julie Solomon

Director, Advancement Marketing Services

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Events

About the Webconference As people increasingly seek out experiences and services that are tailor-made for them, advancement must shift from one-size-fits-all communications to one-on-one communications. Additionally, amid loyalty giving’s decline, advancement must continuously make the case to constituents on why they should come back to give or engage again. This webconference will highlight ways to…

About the Webconference Academic leaders are often expected to work with advancement staff, but their job descriptions rarely list the exact tasks this entails. As a result, deans and department chairs may not spend their time on the highest-priority development activities. This webconference will provide best practices for development staff to encourage academic leaders to…

Maximize major gifts from overlooked prospects

Our complimentary resource shares three strategies to expand your institution’s base of support and ensure major gift sustainability for years to come.

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