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What Distinguishes High-ROI Advancement Shops?
In today’s tight budget times, advancement leaders must find new, innovative, and efficient ways to grow fundraising revenues and ROI. Using EAB’s proprietary ROI benchmarking data, drawn from over 150 institutions in both the US and Canada, we analyzed the investments, staffing levels, and fundraising strategies most closely tied to top performing advancement shops. Our…
Engage emerging entrepreneurs sooner rather than later
Entrepreneurs can be near-impossible to engage. They are often too busy to attend networking or sporting events. Their early-stage ventures may not have the capacity to hire recent graduates. They may not be located close enough to campus for in-person mentorship opportunities. Yet early stage alumni entrepreneurs have immense giving potential. Overnight, they can become…
How to personalize fundraising communications in the Amazon era
We live in the Amazon era. People have grown to expect a highly personalized “user experience” from the organizations they engage with. Like it or not, this also extends to the nonprofits they support. With overall giving on the decline and the volume of tax-exempt charitable organizations at an all-time high, it’s crucial for colleges and universities…
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Events
The Individualized and Discerning Constituents
About the Webconference As people increasingly seek out experiences and services that are tailor-made for them, advancement must shift from one-size-fits-all communications to one-on-one communications. Additionally, amid loyalty giving’s decline, advancement must continuously make the case to constituents on why they should come back to give or engage again. This webconference will highlight ways to…
Guide New Partners to High Return Activities
About the Webconference Academic leaders are often expected to work with advancement staff, but their job descriptions rarely list the exact tasks this entails. As a result, deans and department chairs may not spend their time on the highest-priority development activities. This webconference will provide best practices for development staff to encourage academic leaders to…