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EAB helps you engage alumni and increase donations

Institutional ambitions for advancement have never been greater—at the same time that competition is growing increasingly fierce for donors’ attention and dollars. Schools must adopt innovative strategies to meet their strategic goals.

EAB specializes in advancement


  • Expert guidance based on 10+ years of aggregated donor data
  • EAB Advancement Marketing Services partners see a 14% average increase to donor counts within year 1

Alumni Relations

  • 300+ chief advancement officers served
  • EAB Advancement Marketing Services partners see 3.5x greater giving on digital channels by prior never-givers

Advancement Marketing

  • 250+ research calls with advancement leaders across the last year
  • 300+ field marketing tests performed annually by our advancement experts
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"EAB allows me to feel confident in the decisions I’m making."

Ginny Wise, Advancement Forum Member
Senior Vice President for Advancement, Tulane University

Research & Insights


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About the Webconference As people increasingly seek out experiences and services that are tailor-made for them, advancement must shift from one-size-fits-all communications to one-on-one communications. Additionally, amid loyalty giving’s decline, advancement must continuously make the case to constituents on why they should come back to give or engage again. This webconference will highlight ways to…

About the Webconference Academic leaders are often expected to work with advancement staff, but their job descriptions rarely list the exact tasks this entails. As a result, deans and department chairs may not spend their time on the highest-priority development activities. This webconference will provide best practices for development staff to encourage academic leaders to…