Advancement Marketing Services
- 14% average increase to donor counts in year 1 of partnership
- 2:1 to 7:1 return on investment with sourced and influenced giving
- 250+ institutions to benchmark staffing and fundraising production against
- 5,100+ research interviews with advancement leaders completed
Research & InsightsMore
Setting staff up for stewardship success during a global health pandemic
Many advancement leaders know this is a vital time to steward donors in a way that builds and solidifies relationships. It is crucial that donors are hearing from us and feel supported and appreciated during these challenging times
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Making the Most of Your Advancement Outreach Efforts Amid COVID-19
Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.
How are alumni interacting with solicitations during the quarantine?
The COVID-19 pandemic has created uncertainty among fundraisers about whether or not to continue asking for donations at a time when students have been sent home and donors are feeling anxious. Read this article to learn more about advancement in today's uncertain climate.
Virtual alumni engagement during the COVID-19 pandemic
The COVID-19 pandemic has sparked many questions for alumni relations teams: how can we continue to engage alumni while also offering support? How do we shift existing engagement opportunities to fit a new format?
Advancement Technology Vendor Landscape Guide
This guide will help you formulate a digital strategy that balances strategic impact with implementation concerns for your advancement organization.
ExpertsMore on Our Experts
Director, Advancement Marketing Services
Senior Strategic Leader, Research Partner Success
Senior Strategic Leader
Navigating the Participation-Pipeline Tradeoff
EAB shows how advancement leaders are balancing annual giving trade-offs they face and deciding what to deprioritize to increase their team's effectiveness. This is part of Competing in Advancement’s Era of Big Bets.
Digitizing Active Engagement
This webconference will highlight ways to personalize the communication experience and strategies on building the case for support to keep constituents engaged and interested.