Advancement Marketing Services
- 14% average increase to donor counts in year 1 of partnership
- 2:1 to 7:1 return on investment with sourced and influenced giving
- 250+ institutions to benchmark staffing and fundraising production against
- 5,100+ research interviews with advancement leaders completed
Research & InsightsMore
Given my perennial future-focus, I was pleased to come across Michael Worth and Matthew Lambert’s latest collection, Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement, out earlier this summer from Rowman & Littlefield.
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Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.
Advancement and alumni leaders must find innovative engagement strategies for an increasingly culturally, racially, and ethnically diverse alumni base. This study examines three key populations where advancement leaders have the opportunity for focused quick wins that will establish groundwork for future alumni giving engagement.
Competition for donor dollars increases towards the year's end, when charitable groups, political organizations and universities all increase their appeals in an effort to reach their annual giving targets. Learn how to cut through the noise and find the alumni most likely to respond to your institution's donation requests.
People have grown to expect a highly personalized user experience from the organizations they engage with. Like it or not, this also extends to the nonprofits they support. Learn how your peers are using segmentation to personalize donor communications.
ExpertsMore on Our Experts
About the Webconference Both old and new, these annual giving best practices from Royall & Company will ensure that your annual fund not only finishes the calendar year strong, but also supports your greater Advancement goals by increasing engagement and sustaining philanthropic support for your institution.
This webconference will highlight ways to personalize the communication experience and strategies on building the case for support to keep constituents engaged and interested.