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Advancement Marketing

Advancement officers face immense pressure to close revenue gaps, but often must do so without increased staff. Let us help you find, engage, and retain donors, so your team can focus on what matters most.

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Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.
  • 14% average increase to donor counts in year 1 of partnership
  • 2:1 to 7:1 return on investment with sourced and influenced giving
Learn how EAB Advancement Marketing Services helped one regional public university increase donations via mail by 49%

Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.
  • 250+ institutions to benchmark staffing and fundraising production against
  • 5,100+ research interviews with advancement leaders completed
“The [EAB Resource] has already stirred some excellent conversations as we seek to maximize our engagement opportunities with the best prospects for the support of the University.” – Director of Advancement

Research & Insights


We live in the Amazon era. People have grown to expect a highly personalized “user experience” from the organizations they engage with. Like it or not, this also extends to the nonprofits they support. With overall giving on the decline and the volume of tax-exempt charitable organizations at an all-time high, it’s crucial for colleges and universities…

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As 2016 comes to a close, your alumni will be bombarded with a flurry of solicitations from the many charities competing for their philanthropic dollars. No matter how charitable, donors often tire of appeals at year’s end. This alumni ennui can be tough to combat, and getting effective solicitations in front of likely donors during…

Kids these days—are we right? At private and public institutions of all sizes, millennials have annual giving directors scratching their heads. A socially conscious generation, they’re quick to open their wallets for a variety of causes, but also skeptical about giving back to universities. Seventy-five percent of millennials say that they’d rather donate to another…

Key to any fundraising organization is understanding what motivates donors.This is especially important for institutions as the pool of young alumni donors continues to grow. But in the world of Advancement, “young” is complex. EAB’s comprehensive research into charitable giving reveals both challenging trends in young donor activity and clear differences in the behavior of…


About the Webconference Both old and new, these annual giving best practices from Royall & Company will ensure that your annual fund not only finishes the calendar year strong, but also supports your greater Advancement goals by increasing engagement and sustaining philanthropic support for your institution.

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