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- 14% average increase to donor counts in year 1 of partnership
- 2:1 to 7:1 return on investment with sourced and influenced giving
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Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.
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Given my perennial future-focus, I was pleased to come across Michael Worth and Matthew Lambert’s latest collection, Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement, out earlier this summer from Rowman & Littlefield.
Thanks to the enrollment boom of recent years, alumni populations are at an all-time high. Amid this growth, advancement must solve an engagement quandary: with so many constituents to engage, how do we craft a strategy that resonates both broadly and deeply?
Today’s alumni want to go “all in” as donors and volunteers with the causes they care about. In this increasingly competitive philanthropic landscape, simply invoking loyalty and duty to one’s alma mater isn’t effective. Learn the five strategies you need to effectively engage young alumni as volunteers.
ExpertsMore on Our Experts
This webconference will explore ways in which advancement can compete against the never-ending distractions to capture and convert the attention of constituents.