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Alumni Relations

The relationship between school and student shouldn’t end after graduation, but alumni are increasingly unresponsive to traditional engagement efforts. Our research, insights, and services can help advancement leaders elevate alumni relationships to their full potential.

Our Products

Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.
  • 14% average increase to donor counts in year 1 of partnership
  • 2:1 to 7:1 return on investment with sourced and influenced giving
Learn how EAB Advancement Marketing Services helped one regional public university increase donations via mail by 49%

Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.
  • 250+ institutions to benchmark staffing and fundraising production against
  • 5,100+ research interviews with advancement leaders completed
“The [EAB Resource] has already stirred some excellent conversations as we seek to maximize our engagement opportunities with the best prospects for the support of the University.” – Director of Advancement

Research & Insights

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Up until earlier this year, engagement has meant tailgates, alumni happy hours, professional development workshops, and other in-person events. Digital programs were a rarity, an afterthought, a side-of-desk activity for busy event planners. All of that got turned on its head in March of this year. COVID-19 forced an abrupt pivot and, as a result, pushed alumni engagement strategy years into the future.

As uncertainty surrounding COVID-19 continues into the fall semester, we can’t rely on our typical playbook to engage our constituents. This resource is a checklist to ensure advancement delivers effective events.

Alumni relations and fundraising have been turned upside down by the pandemic. Alumni are looking for career networks and informal and virtual opportunities to connect with old friends, not nostalgic on-campus experiences. Hear innovative strategies to stay relevant to alumni from Longwood University AVP Alumni & Career Services—and host of the Advancement Legends podcast—Ryan Catherwood.

Thanks to the enrollment boom of recent years, alumni populations are at an all-time high. Amid this growth, advancement must solve an engagement quandary: with so many constituents to engage, how do we craft a strategy that resonates both broadly and deeply?

Events

In an era of astronomical campaign goals and tight advancement budgets, advancement leaders must find new ways to advocate for additional resources. EAB’s benchmarking service, the Advancement Investment and Performance Initiative, gives advancement leaders the data they need to make a compelling case for investment to senior institutional leaders. This webconference shares trends that emerged from data submitted by 170 institutions.

This session elaborates on the Advancement Investment and Performance Initiative data that the Advancement Forum collects through its benchmarking initiative. We explore which staff members and expenditures to include and exclude in each of the advancement functions, how to correctly account for high-net-worth prospects, and which gifts to report in your workbook. We also discuss the new fundraiser productivity module and how to correctly record data for your fundraising team.

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