Advancement Marketing Services
- 14% average increase to donor counts in year 1 of partnership
- 2:1 to 7:1 return on investment with sourced and influenced giving
- 250+ institutions to benchmark staffing and fundraising production against
- 5,100+ research interviews with advancement leaders completed
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Read three examples of recent solicitations sent by colleges and universities letting alumni know how they can help current students.
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Food insecure students are particularly vulnerable right now as institutions reduce dining hours and options, cancel group events, and in some cases close campus housing.
Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.
Thanks to the enrollment boom of recent years, alumni populations are at an all-time high. Amid this growth, advancement must solve an engagement quandary: with so many constituents to engage, how do we craft a strategy that resonates both broadly and deeply?
ExpertsMore on Our Experts
This webconference will explore ways in which advancement can compete against the never-ending distractions to capture and convert the attention of constituents.