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Alumni Relations

The relationship between school and student shouldn’t end after graduation, but alumni are increasingly unresponsive to traditional engagement efforts. Our research, insights, and services can help advancement leaders elevate alumni relationships to their full potential.

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Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.
  • 14% average increase to donor counts in year 1 of partnership
  • 2:1 to 7:1 return on investment with sourced and influenced giving
Learn how EAB Advancement Marketing Services helped one regional public university increase donations via mail by 49%

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Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.
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“The [EAB Resource] has already stirred some excellent conversations as we seek to maximize our engagement opportunities with the best prospects for the support of the University.” – Director of Advancement

Research & Insights


Kids these days—are we right? At private and public institutions of all sizes, millennials have annual giving directors scratching their heads. A socially conscious generation, they’re quick to open their wallets for a variety of causes, but also skeptical about giving back to universities. Seventy-five percent of millennials say that they’d rather donate to another…

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The days of in-person event programming serving as the central pillar of engagement strategy are nearing an end. Creating digital programming that requires active participation, but not much time, is the key to engaging today’s time-pressed alumni.  There are two fundamental approaches to digitizing active engagement. First, apply digital force-multipliers to in-person events, such as livestreaming popular events to a remote audience.  Second, engineer micro-engagement opportunities online, which can involve a range of opportunities, from contributing memories to a virtual…

As alumni receive an ever-increasing number of solicitations from a wide variety of nonprofit organizations, colleges and universities can no longer use a one-size-fits-all solicitation approach for annual giving. Alumni want to receive information about giving opportunities customized to their interests, or they will make gifts to organizations that focus on these areas. Related study…

Alumni programming can be a crucial part of advancement work. It helps engage alumni in meaningful activities and begin the cultivation process with a donor. Current trends show that alumni want to be engaged based on affinity, and as diversity becomes more important on campuses so does diversity-related alumni programming. While diversity-related programming may be…

Entrepreneurs can be near-impossible to engage. They are often too busy to attend networking or sporting events. Their early-stage ventures may not have the capacity to hire recent graduates. They may not be located close enough to campus for in-person mentorship opportunities. Yet early stage alumni entrepreneurs have immense giving potential. Overnight, they can become…


About the Webconference Campaign timelines are getting longer and goals are larger than ever. But 77% of high net worth individuals chose not to contribute to campaigns in 2016. This webconference will share best practices to ensure that campaigns remain compelling for donors at all levels.

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