Advancement Marketing Services
- 14% average increase to donor counts in year 1 of partnership
- 2:1 to 7:1 return on investment with sourced and influenced giving
- 250+ institutions to benchmark staffing and fundraising production against
- 5,100+ research interviews with advancement leaders completed
Research & InsightsMore
How COVID-19 pushed alumni engagement into the future
Up until earlier this year, engagement has meant tailgates, alumni happy hours, professional development workshops, and other in-person events. Digital programs were a rarity, an afterthought, a side-of-desk activity for busy event planners. All of that got turned on its head in March of this year. COVID-19 forced an abrupt pivot and, as a result, pushed alumni engagement strategy years into the future.
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Planning for strategic budget cuts in advancement during COVID-19
The novel coronavirus’s arrival has put an end to the party. Many advancement leaders are now facing a stark reality in which they will have to curtail their operations and cut back on their budgets.
Engaging a Virtual Audience
As uncertainty surrounding COVID-19 continues into the fall semester, we can’t rely on our typical playbook to engage our constituents. This resource is a checklist to ensure advancement delivers effective events.
How to Engage Current and Future Donors Amid a Pandemic
Alumni relations and fundraising have been turned upside down by the pandemic. Alumni are looking for career networks and informal and virtual opportunities to connect with old friends, not nostalgic on-campus experiences. Hear innovative strategies to stay relevant to alumni from Longwood University AVP Alumni & Career Services—and host of the Advancement Legends podcast—Ryan Catherwood.
Identify 5 Defining Advancement Challenges for the Decade
EAB has identified the five defining challenges that advancement will face across the coming decade in this infographic.
Reimagine Constituent Engagement for the 21st Century
Thanks to the enrollment boom of recent years, alumni populations are at an all-time high. Amid this growth, advancement must solve an engagement quandary: with so many constituents to engage, how do we craft a strategy that resonates both broadly and deeply?
ExpertsMore on Our Experts
Liz Rothenberg, PhD
Strategic Leader, Student Success
Director, Strategic Research
Optimizing Advancement's ROI
In an era of astronomical campaign goals and tight advancement budgets, advancement leaders must find new ways to advocate for additional resources. EAB’s benchmarking service, the Advancement Investment and Performance Initiative, gives advancement leaders the data they need to make a compelling case for investment to senior institutional leaders. This webconference shares trends that emerged from data submitted by 170 institutions.