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Research & Insights


Modern life is busy. Every day, people deal with a constant barrage of emails, calls, text messages, and other asks for their time and money. Their attention is spread thin. They make split-second decisions about where they will engage.A growing number of commentators have begun to realize that the scarcest commodity in the 21st century…

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Fundraising revenues have soared in recent years, powered by mega-gifts at the top of the giving pyramid. Yet a look behind the scenes reveals profound unsustainability. Fewer donors contribute a greater share of total returns, and advancement struggles to build a pipeline of new major gift prospects. Related video Hear about pipeline development from our…

It’s no secret the old unrestricted annual fund hasn’t fared well in recent years. Unrestricted revenue has barely held steady in the past decade—in fact, after factoring in inflation, it’s declined—all while donor-designated giving has surged. These trends come as no surprise to my EAB colleagues and me. Much of our research has focused on…

In our 2016 study Making Meaning of Metrics, we concluded that there is no such thing as “magic metrics” when it comes to performance management schemes for major gift officers (MGOs). Formal metrics should only be selected with your advancement shop’s culture, prospect base, and other variables in mind. It is ill-advised to respond to…

Today’s major and principal gift donors think differently about their philanthropy and the organizations they choose to support. Acting more like investors, they are interested in substance and are strategic and thoughtful about their giving. To continue to secure investments, campus leadership and advancement teams must work to convince donors that higher education is a…


About the Webconference Campaign timelines are getting longer and goals are larger than ever. But 77% of high net worth individuals chose not to contribute to campaigns in 2016. This webconference will share best practices to ensure that campaigns remain compelling for donors at all levels.

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