- 250+ institutions to benchmark staffing and fundraising production against
- 5,100+ research interviews with advancement leaders completed
Advancement Marketing Services
- 14% average increase to donor counts in year 1 of partnership
- 2:1 to 7:1 return on investment with sourced and influenced giving
Research & InsightsMore
We found that advancement is flipping its strategy on its head by revising frontline officers’ FY2020 metrics, tapping the breaks on upcoming solicitations and giving days, and rethinking commencement and reunion weekend.
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While it is incredibly important to be sensitive to the evolving situation and the context on your campus, we believe there are many worthy and timely reasons to reorient, rather than cancel planned solicitations.
Across the past 24 hours, my colleagues and I surveyed 77 of our advancement partners to see how they are responding to COVID-19.
Use this guide and template to empower MGOs to focus more time on tailoring their strategy rather than re-building the basic components of a donor journey.
Fundraisers’ recent successes at the top of the giving pyramid have had an unexpected consequence: the ranks of pipeline donors have grown thin. Discover how to invest in pipeline donors and create a sustainable fundraising strategy through major gifts.
ExpertsMore on Our Experts
Principal, Office of the President
This session elaborates on the Advancement Investment and Performance Initiative data that the Advancement Forum collects through its benchmarking initiative. We explore which staff members and expenditures to include and exclude in each of the advancement functions, how to correctly account for high-net-worth prospects, and which gifts to report in your workbook. We also discuss the new fundraiser productivity module and how to correctly record data for your fundraising team.