- 250+ institutions to benchmark staffing and fundraising production against
- 5,100+ research interviews with advancement leaders completed
Advancement Marketing Services
- 14% average increase to donor counts in year 1 of partnership
- 2:1 to 7:1 return on investment with sourced and influenced giving
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Learn two stewardship strategies to turn one-time Giving Tuesday donors into recurring donors.
Fundraisers’ recent successes at the top of the giving pyramid have had an unexpected consequence: the ranks of pipeline donors have grown thin. Discover how to invest in pipeline donors and create a sustainable fundraising strategy through major gifts.
ExpertsMore on Our Experts
This session elaborates on the Advancement Investment and Performance Initiative data that the Advancement Forum collects through its benchmarking initiative. We explore which staff members and expenditures to include and exclude in each of the advancement functions, how to correctly account for high-net-worth prospects, and which gifts to report in your workbook. We also discuss the new fundraiser productivity module and how to correctly record data for your fundraising team.