Image for College and University Fundraising article


The demands on donors’ attention—and donors’ desire for control and customization—have never been greater. Our research, insights, and services can help you engage today’s donors and ensure that your initiatives deliver ROI.

Our Products

Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.
  • 250+ institutions to benchmark staffing and fundraising production against
  • 5,100+ research interviews with advancement leaders completed
“The [EAB Resource] has already stirred some excellent conversations as we seek to maximize our engagement opportunities with the best prospects for the support of the University.” – Director of Advancement

Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.
  • 14% average increase to donor counts in year 1 of partnership
  • 2:1 to 7:1 return on investment with sourced and influenced giving
Learn how EAB Advancement Marketing Services helped one regional public university increase donations via mail by 49%

Research & Insights


Subscribe to our blog

Keep up-to-date with our latest posts on advancement and fundraising challenges.
Sign Up

Across over a hundred interviews with chief advancement officers, associate vice presidents, and director-level staff, my colleagues and I identified the five defining challenges that advancement will face across the coming decade.

Today's major gift donors approach philanthropy more like investors. They are interested in substance and are strategic and thoughtful in their giving. Learn more about what donor investors want from higher ed.

Big, bold principal gift proposals that address societal or global issues are critical to attracting donors in an increasingly competitive philanthropic landscape. Read this Roadmap for steps to source big ideas, communicate the impact of principal gifts, and scale principal gift operations on campus.


This session elaborates on the Advancement Investment and Performance Initiative data that the Advancement Forum collects through its benchmarking initiative. We explore which staff members and expenditures to include and exclude in each of the advancement functions, how to correctly account for high-net-worth prospects, and which gifts to report in your workbook. We also discuss the new fundraiser productivity module and how to correctly record data for your fundraising team.