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Fundraising

The demands on donors’ attention—and donors’ desire for control and customization—have never been greater. Our research, insights, and services can help you engage today’s donors and ensure that your initiatives deliver ROI.

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Advancement Forum

Providing advancement leaders with the tools and insights needed to attract and retain top fundraising talent, engage alumni, and ultimately increase philanthropic revenue.
  • 250+ institutions to benchmark staffing and fundraising production against
  • 5,100+ research interviews with advancement leaders completed
“The [EAB Resource] has already stirred some excellent conversations as we seek to maximize our engagement opportunities with the best prospects for the support of the University.” – Director of Advancement

Advancement Marketing Services

Cultivate more alumni donors, increase levels of giving, and engage supporters throughout the donor lifecycle using our robust analytics, multichannel campaigns, and performance data.
  • 14% average increase to donor counts in year 1 of partnership
  • 2:1 to 7:1 return on investment with sourced and influenced giving
Learn how EAB Advancement Marketing Services helped one regional public university increase donations via mail by 49%

Research & Insights

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While most gift officers transitioned fairly seamlessly into virtual visits—and many extended their reach to prospects they otherwise wouldn’t have been able to see—advancement leaders are nevertheless bracing for this virtual cultivation to fail to translate into proposals across the next year.

Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.

Fundraisers’ recent successes at the top of the giving pyramid have had an unexpected consequence: the ranks of pipeline donors have grown thin. Discover how to invest in pipeline donors and create a sustainable fundraising strategy through major gifts.

Events

EAB explores best-practices for realigning time investments to combat non-fundraising activity creep and shift the focus back to frontline fundraising. This is part of the Maximizing Fundraiser Efficiency series.

This webconference will present best-practice strategies on developing a donor strategy at scale in order to meet donor demands without excessive customization. This is part of the Maximizing Fundraiser Efficiency series.

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