- 250+ institutions to benchmark staffing and fundraising production against
- 5,100+ research interviews with advancement leaders completed
Advancement Marketing Services
- 14% average increase to donor counts in year 1 of partnership
- 2:1 to 7:1 return on investment with sourced and influenced giving
Research & InsightsMore
Use this guide and template to empower MGOs to focus more time on tailoring their strategy rather than re-building the basic components of a donor journey.
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Advancement teams’ work doesn’t end when the sun sets on Giving Tuesday. Learn two stewardship strategies to turn one-time Giving Tuesday donors into recurring donors.
Use this resource to track student intern projects and keep a detailed record of current and past student intern information.
Today's major gift donors approach philanthropy more like investors. They are interested in substance and are strategic and thoughtful in their giving. Learn more about what donor investors want from higher ed.
Download the infographic today to learn which areas your institutions should focus on to improve your ROI.
Big, bold principal gift proposals that address societal or global issues are critical to attracting donors in an increasingly competitive philanthropic landscape. Read this Roadmap for steps to source big ideas, communicate the impact of principal gifts, and scale principal gift operations on campus.
ExpertsMore on Our Experts
This session elaborates on the Advancement Investment and Performance Initiative data that the Advancement Forum collects through its benchmarking initiative. We explore which staff members and expenditures to include and exclude in each of the advancement functions, how to correctly account for high-net-worth prospects, and which gifts to report in your workbook. We also discuss the new fundraiser productivity module and how to correctly record data for your fundraising team.