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Unlock Growth Through EAB’s Advancement Investment and Performance Initiative (AIPI)

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In an era defined by tight budgets and rapid change, advancement leaders turn to EAB as a trusted data source to help justify a strong investment in advancement. The Advancement Investment and Performance Initiative (AIPI) gives advancement leaders the data they need to make a compelling case for investment to senior institutional leaders. Over 330 institutions across the United States, Canada, and the United Kingdom have participated in AIPI.


This session will share insights from EAB’s analysis of the fiscal year 2022 data and introduce partners to the two reports that make up AIPI: ROI Benchmarking, which explores the staffing and investment decisions that lead to fundraising growth; and Fundraiser Productivity Benchmarking, which focuses on individual fundraisers’ activities and outcomes on the front lines.

Use the drop-down to register for a session.

  • Wednesday, January 10, 2024 | 3:00 p.m. – 4:00 p.m. Eastern Time

Experts associated with this event

EAB Experts

Edward Issertell

Edward Issertell

Senior Analyst, Research Development

Edward Issertell is a senior analyst working with the Advancement Advisory Services team. He conducts best practice research related to higher education fundraising and alumni relations. In Edward's time researching advancement, he has conducted research on organizational design in advancement and engagement of generation Z. Edward has also supported the execution of EAB's advancement benchmarking service. Before he moved to the advancement team, Edward spent time with the professional and adult education team researching marketing and recruitment. In his free time, Edward enjoys running, watching sports, and spending time with friends.

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