A First Look at EAB’s Non-Consumption Research

For nearly all of higher education’s modern history, college-going rates only increased. But over the past decade, the share of high school graduates who enroll in college began to fall. The increase in students choosing not to attend college, or non-consumption, threatens to exacerbate the impact of demographic decline.

But there’s more to non-consumption than a simple threat to enrollment numbers. Why are high school students now choosing not to enroll? What underlying shifts explain these changes in behavior, and how can higher education leaders react? How are today’s students thinking about their college-going choice?

In this presentation we will explore the underlying causes of this concerning trend and highlight key solutions to blunt the enrollment and reputational challenges presented by non-consumption.

Sessions

This session is best suited for VPEMs. Registration for each session is limited to two attendees per institution.

• Monday, December 4, 2023 | 1:00 p.m. – 2:30 p.m. ET
• Thursday, December 7, 2023 | 1:00 p.m. – 2:30 p.m. ET