Boosting the Value of Industry Partnerships

The flat-lining federal research funding environment has forced many universities to use their own funds to close funding gaps. As research costs continue to rise, chief research officers feel the increasing pressure of this unsustainable funding model for long-term growth.

Unfortunately, beyond one-time increases, the deceleration of federal funding appears to be the new normal. As a result, other external funding sources (e.g., industry, nonprofit, philanthropy) present the greatest growth potential.

CROs must identify emerging demand and link ongoing university research to the needs of prospective partners. In addition, CROs must present a single face to industry partners that establishes the benefits of working with their universities and makes the case for a long-term partnership. Developing processes and narratives that fit the needs of industry partners separates universities with a high level of industry partnership success from those that struggle to realize significant gains.

Join to learn:

• The implications of flat or declining federal research funding and explore strategies to address gaps using alternative funding sources.
• How to align university research priorities with the needs of industry, nonprofit, and philanthropic partners to foster sustainable, long-term collaborations.
• Methods for developing unified messaging and processes that effectively position universities as valuable partners to external organizations.

Session

Click the Register button to sign up.

Attendance is best suited for chief research officers. Registration is limited to two attendees per institution.

• Thursday, March 20, 2025 | 1:00 p.m. – 2:00 p.m. Eastern Time