A Conversation on Portfolio Market Alignment and Strategic Analytics

This virtual session is part of EAB’s Market Analytics Innovation Network, an ongoing forum for institutional leaders and researchers who use market and labor analytics to inform academic strategy. Each session brings participants together to examine how market intelligence can strengthen portfolio decisions, support program planning, and improve alignment with workforce demand.

Participants will engage in facilitated discussions on how institutions apply analytics tools and datasets, including Lightcast and federal sources, to assess program viability, identify growth opportunities, and understand competitive positioning. EAB will also share how we integrate multiple data sources and analytic approaches to translate market signals into clear, actionable insights.

Sessions emphasize practical application and peer exchange. Through discussion and small group interaction, participants will compare approaches, surface common challenges, and explore ways to strengthen internal decision-making using market data. Topics may include program expansion and sunsetting, workforce alignment, enrollment considerations, and evidence-based program proposals.

This session is designed for ongoing participation. Whether joining regularly or periodically, attendees gain shared frameworks, concrete examples, and adaptable ideas to support academic planning and portfolio strategy.

Session

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This session is best suited for institutional market research teams—such as analysts and researchers in the Provost’s office or Continuing Education—who regularly work with Lightcast or similar data tools. Registration is limited to five attendees per institution.

• Thursday, October 29, 2026 | 2:00 p.m. – 3:00 p.m. Eastern Time
  • Using Data Analytics to Develop Employer Partnerships: This session will focus on translating employer hiring data into targeted partnership opportunities. Participants will examine how employer activity, occupations, skills, and qualifications can help identify promising organizations and connect workforce needs with institutional programs and training capabilities. The session will also consider what additional context is needed to prepare for informed conversations about internships, graduate recruitment, customized training, employee upskilling, and other potential areas of collaboration.

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