Build a SEM Plan That Can Withstand Market Pressure

Enrollment leaders are under growing pressure to achieve ambitious enrollment goals while navigating demographic shifts, financial constraints, changing student expectations, and increased competition. In this environment, sustainable enrollment success requires more than strong recruitment tactics: It requires a comprehensive Strategic Enrollment Management (SEM) plan that aligns enrollment strategy with institutional priorities, focuses on outcomes, and considers trade-offs.

Whether you’re launching a formal SEM process for the first time or refreshing an existing plan, this session will provide a practical roadmap for moving from strategy to execution.

During this session, participants learned how to:

• Communicate how SEM planning connects enrollment, student success, academic planning, and financial sustainability.
• Identify the critical data and institutional inputs needed to build an effective SEM plan, including market trends, enrollment performance, student success metrics, and academic portfolio considerations.
• Develop enrollment goals that align with institutional mission, long-term strategy, and account for multiple scenarios.
• Create a practical planning framework that strengthens cross-campus collaboration and clarifies roles and responsibilities.
• Translate strategic priorities into an actionable plan that supports sustainable enrollment growth and student success.

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