Inside the Forces Reshaping International Student Recruitment

As global student mobility undergoes rapid transformation, institutions across the UK and Europe face unprecedented volatility in their international recruitment pipelines. Rising acquisition costs, shifting source-market dynamics, and escalating competition from emerging destinations now require a more disciplined, data-driven approach to growth.

Watch the recording of this strategic virtual session, led by EAB’s Vashae Dixon, as we unpack the latest intelligence on the economic forces reshaping international recruitment. Drawing on global market analysis and insights from more than 100 sector interviews, this session illuminates where universities are unintentionally eroding margin, why traditional forecasting is increasingly unreliable, and how leaders can build more resilient recruitment strategies that balance headcount, profile, and revenue.

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