Strategic Enrolment Management for Canadian Institutions

Canadian enrolment leaders are facing a fundamentally different landscape than the one that drove growth over the last decade. International student caps, demographic uncertainty, changing student participation patterns, shifting labour market dynamics, and increasing competition among institutions are forcing leaders to rethink longstanding assumptions about enrolment growth.

Sessions

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Attendance is best suited for Provosts, CBOs, Chief of Staff, Heads of Strategy, Heads of Enrolment, and their teams.

• Part One: Navigating Canada’s Changing Student Market
  Monday, August 17, 2026 | 1:30 p.m. – 2:30 p.m. Eastern Time
  
  This session examines the major trends reshaping enrolment across Canadian higher education and explores what they mean for institutional strategy. Drawing on recent sector data and peer examples, participants will discuss the pressures affecting both recruitment and retention.

• Part Two: From Reactive Enrolment Planning to Strategic Enrolment Management
  Monday, September 28, 2026 | 2:00 p.m. – 3:00 p.m. Eastern Time
  
  As enrolment challenges become more complex, institutions are increasingly recognizing that recruitment alone cannot deliver sustainable results. This session introduces Strategic Enrolment Management (SEM) as a framework for aligning enrolment goals with academic planning, student success, financial sustainability, and institutional strategy.

• Part Three: Building Your SEM Plan to Turn Strategy Into Action
  Thursday, October 15, 2026 | 1:00 p.m. – 2:00 p.m. Eastern Time
  
  Participants will explore the key inputs that inform effective SEM planning, including market data, enrolment trends, academic portfolio considerations, student success metrics, and institutional priorities. The session will also examine the outcomes of successful SEM efforts, including clearer enrollment goals, stronger cross-campus alignment, improved retention, and more sustainable growth strategies.

Participants will leave with a practical roadmap for developing a SEM plan that reflects the unique realities facing Canadian colleges and universities today.