About this Series
High-net-worth donors from younger generations think differently about giving than their predecessors did. For them, philanthropy is a tool to change the world. Our research will focus on five new approaches to principal gift strategy that move the needle with our future core supporters: Scaling Premium Stewardship Experiences, Betting on Entrepreneurs, Developing New Urgency Levers, Focusing on Change, Not Charity, and Reimagining the Next Campaign.