About this Series
Today’s principal gift donors think differently about the organizations they choose to support, and universities need to act now to continue to receive their support. They expect to change the world, and will work with institutions of higher education as a means to do so. These “donor investors” seek creative ideas that will have global impact and are rooted in strong relationships with the institution. Merely promoting traditional priorities or a strategic plan is no longer enough to attract and retain these donors. The first step to building relationships with donor investors is to understand what motivates them and what they seek from their philanthropy.