Rule Four – Embrace the “Me” Factor

This webconference discusses the fourth principle of our New Rules of Engagement research initiative: Embrace the “Me” Factor. We explain the importance of creating a two-way value proposition for volunteers.

You'll hear about how institutions are embedding this spirit of reciprocity in their programs, offering important but intangible benefits like high-level networking, insider access, recognition, and impact communication to alumni leaders that make their participation worthwhile. It's important for advancement offices to appeal to altruism and show value to earn their time. 33% of those aged 35 or younger who volunteer do so primarily for networking.

When crafting your alumni engagement strategy, consider offering constitutents networking and alumni career development, insider access and recognition, and how to communicate and steward volunteer impact. We highlight a variety of colleges and universities that effectively embrace the "me factor."

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This resource is part of the Reimagine Constituent Engagement for the 21st Century Roadmap. Access the Roadmap for stepwise guidance with additional tools and research.