Presenter: John Tannous
This webconference discusses the second principle of our New Rules of Engagement research initiative: Meet Them Where They Are.
Today's constituents are overworked and overconnected, so it's more important than ever before to create convenient and accessible volunteer roles that allow alumni to participate in their regions, workplaces, or online. On average, we spend 6+ hours online daily and 55 minutes reading about or communicating with friends on social media. As a result, you should prioritize regional, workplace, and online channels.
To do so, we've identified several strategies to meet them where they are. For instance, you could increase the accessibility of volunteer opportunities to get in the alumni line-of-sight. This could mean at the workplace because it opens up the opportunity for corporate match programs, creates channels for career services, and attracts a higher-capacity constituent over traditional alumni programming.
This resource is part of the Reimagine Constituent Engagement for the 21st Century Roadmap. Access the Roadmap for stepwise guidance with additional tools and research.
In this webconference, we will examine how innovative and progressive institutions are creating convenient and accessible volunteer roles that allow alumni to participate in their workplaces, regions, or online.