Brad Shafer serves as Consultant and Principal with EAB, specifically focusing on the Advancement Marketing Services program, while assisting with all things Higher Ed. Advancement and building bridges across the EAB offering spectrum for universities and colleges of all sizes and type. He supports the AMS Business Development Team and provides counsel for prospective and current partners.
Brad spent nearly 25 years in Higher Education Development/Fundraising and held leadership roles beginning in 2003, culminating with internal university work as the VP of advancement at the University of Louisville in 2020. He also has experience in Development Technology Sales and Hedge Fund Business Development. He served six years in the United States Air Force Guard and was honorably discharged, achieving the rank of Staff Sergeant.
Brad serves as VP on the Hidden Springs (ID) town council, has volunteered as a House Corporation Officer of the Phi Delta Theta Chapter at UN-L since 1996 and serves as a Trustee for the National Phi Delta Theta Foundation.
Brad earned his B.S. and M.Ed. degrees from the University of Nebraska-Lincoln and his J.D. from Creighton University.
Research and Insights
There are various methods you can use to cope with the advancement talent crisis, but addressing your workplace culture head-on can help you improve retention both immediately and over time. Here are four strategies to retain talent and help them develop meaningful careers.
My colleagues recently shared hot takes influencing today’s annual giving, and as a new member of the team, I want to add what I’ve noticed on my own journey. From one advancement leader to the next, here are my thoughts on what’s changed.
Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.