Image of Brittany Murchison

Brittany Murchison

Vice President, Program Marketing

Areas of Expertise
  • Communication
  • Continuing and Online Education
  • Marketing and Recruitment
Richmond, VA
Specialties
  • Degree Completers
  • Digital Marketing and Communications
  • Enrollment Strategy
  • Lead Generation and Inquiry Management
  • Marketing and Recruiting
Connect with Brittany

Background

Brittany leads the teams responsible for delivering consulting and marketing services to realize enrollment targets for graduate, online, degree completion and professional students. She partners with clients to design the student journey both online and offline, maximizing marketing ROI throughout the enrollment funnel. She is passionate about creating long term partnerships that support institut

Brittany leads the teams responsible for delivering consulting and marketing services to realize enrollment targets for graduate, online, degree completion and professional students. She partners with clients to design the student journey both online and offline, maximizing marketing ROI throughout the enrollment funnel. She is passionate about creating long term partnerships that support institutions achieving their strategic goals.

Prior to her current role, Brittany spent over a decade managing corporate marketing and client retention marketing for EAB. In this capacity, Brittany has played a leading role in the development of our digital-marketing strategy, lead-generation tactics, and sales acquisition competencies.

Education

Brittany holds a bachelor’s degree in Advertising and Public Relations from the Pennsylvania State University.

Research and Insights

Recently, I heard a director of admissions for a full time MBA program share that it takes their inquiries anywhere from three days to two years to start an application. This struck me and validated my belief that every student journey is unique, which we know makes marketing to and recruiting adult learners extremely challenging.…