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Emily Bauer

Vice President, Program Marketing

Areas of Expertise
  • Communication
  • Marketing and Recruitment
  • Strategy and Planning
Richmond, VA
Specialties
  • Channel Strategy
  • Digital Marketing and Communications
  • Lead Generation and Inquiry Management
  • Market Research
  • Marketing and Recruiting
  • Parent and Community Engagement
  • Student Experience
Connect with Emily

Meet The Expert

Background

Emily Bauer is a multi-channel marketing leader with extensive experience in all aspects of creative, digital, web strategy, audience research and campaign development. Emily specializes in direct marketing recruitment campaign services for Higher Education clients. Her work supports college-bound populations through best-of-its-kind student success marketing campaigns that match students to right

Emily Bauer is a multi-channel marketing leader with extensive experience in all aspects of creative, digital, web strategy, audience research and campaign development. Emily specializes in direct marketing recruitment campaign services for Higher Education clients. Her work supports college-bound populations through best-of-its-kind student success marketing campaigns that match students to right-fit colleges using collective power of over 300 higher educational institutions to generate insights.

Emily spends her day testing, analyzing, and refining strategic marketing plans and programs to help partners stay relevant and successful in a highly competitive market.

In her spare time, Emily enjoys reading, the outdoors, and international travel. Emily’s current favorite poem is A Psalm of Life by Henry Wadsworth Longfellow and her favorite outdoor activity is kayaking. Next upon Emily’s travel destination is southern France.

Education

Emily earned a B.S. in Information Technology from Virginia Commonwealth University Business School. Research and Insights

Research and Insights

It’s harder than ever to get the attention of college-bound students, leaving enrollment leaders to increasingly look for back channels through which to engage them. One of the most effective, and often untapped channels, is parents. It’s no secret that parents play a critical role in a student’s college decision. In our survey of students’…

Your admitted-student website is the go-to resource for students throughout yield season. Essentially the front door for accepted students, it’s the one place that aggregates all the information they need from you as decision day approaches. And because students revisit it frequently, the admitted-student site also is an unusually powerful channel to use to build…

Snapchat and Instagram are undeniably favorite communication channels among Generation Z. According to our 2019 survey of student communication preferences, Instagram’s daily usage has increased 10% to a total of just over 80%, while Snapchat stayed constant with about 76% of students reporting daily usage since 2017. In that same timeframe, Facebook and Facebook Messenger,…