Meet The Expert
Background
Education
Emily earned a B.S. in Information Technology from Virginia Commonwealth University Business School. Research and Insights
Research and Insights
Why parents are college enrollment’s closest ally in student recruitment
It’s no secret that parents play a critical role in a student's college decision, but despite parents’ heavy influence, enrollment teams have been slow to engage them, especially during college search. Two primary challenges hinder enrollment leaders from maximizing parent influencers—here's how you can navigate them.
Your checklist to create a compelling admitted-student website
Take our quick audit to ensure your admitted-student website includes these essential elements to make a compelling case for your college and university, and ensure it serves as a critical tool for winning over undecided students.
Gen Z wants an authentic experience. Use these Snapchat and Instagram features to deliver it.
We know that Gen Z students want authenticity in their social media connections, including interactions with potential colleges. We've tested new functions within both Snapchat and Instagram intended to cultivate that type of experience. Explore our findings.
