Meet The Expert
Jeff Martin is the Senior Director with EAB's Advancement Forum. His recent research has focused on digital transformation, major gift pipeline development, and big data in fundraising. He oversees the Advancement Forum’s ROI benchmarking initiative, and he has led and supported studies on mid-level giving, student philanthropy, parent giving, academic partnerships, and alumni relations.
Previously, he worked with the Academic Affairs Forum on strategies for scaling learning innovations and with the Student Affairs Forum on responding to students of concern. Jeff also served as a custom research associate, completing over 30 white paper reports on topics ranging from responsibility center management budget models to international online education.
Jeff received a bachelor's degree in history from Brown University.
Research and Insights
When it comes to investment in advancement office staffing: It’s not how many FTEs you add, but where you add them in your advancement shop that produces high ROI. Learn which areas have the most impact for your shop.
Learn how Northwestern University decreased their major gift officers (MGO)s' portfolio size, which led to a 595% increase in total funds raised.
People have grown to expect a highly personalized user experience from the organizations they engage with. Like it or not, this also extends to the nonprofits they support. Learn how your peers are using segmentation to personalize donor communications.