Meet The Expert
Background
Jeff Martin is the Senior Director with EAB's Advancement Forum. His recent research has focused on digital transformation, major gift pipeline development, and big data in fundraising. He oversees the Advancement Forum’s ROI benchmarking initiative, and he has led and supported studies on mid-level giving, student philanthropy, parent giving, academic partnerships, and alumni relations.
Previousl
Education
Jeff received a bachelor's degree in history from Brown University.
Research and Insights
How strategic staffing can increase your ROI
When it comes to investment in advancement office staffing: It’s not how many FTEs you add, but where you add them in your advancement shop that produces high ROI. Learn which areas have the most impact for your shop.
Your major gift officers' portfolios could be hurting their fundraising potential
Learn how Northwestern University decreased their major gift officers (MGO)s' portfolio size, which led to a 595% increase in total funds raised.
How to personalize fundraising communications in the Amazon era
People have grown to expect a highly personalized user experience from the organizations they engage with. Like it or not, this also extends to the nonprofits they support. Learn how your peers are using segmentation to personalize donor communications.
