Jeff Martin is the Practice Manager with EAB's Advancement Forum. His recent research has focused on digital transformation, major gift pipeline development, and big data in fundraising. He oversees the Advancement Forum’s ROI benchmarking initiative, and he has led and supported studies on mid-level giving, student philanthropy, parent giving, academic partnerships, and alumni relations.
Previously, he worked with the Academic Affairs Forum on strategies for scaling learning innovations and with the Student Affairs Forum on responding to students of concern. Jeff also served as a custom research associate, completing over 30 white paper reports on topics ranging from responsibility center management budget models to international online education.
Jeff received a bachelor's degree in history from Brown University.
Research and Insights
We live in an era of outsized expectations: Presidents and board members increasingly look to the advancement office to bring in more revenue every year. Yet they don’t always understand the full scope of the investments and staffing structures needed to achieve those returns. Those misaligned expectations inspired us to launch the Advancement Investment Performance…
“Water, water everywhere, and not a drop to drink.” That’s how it goes with overfull portfolios. For decades, advancement leaders followed the theory that assigning major gift officers 125, 150, or even 200 prospects would ensure broad cultivation. The best prospects would rise to the top, and fundraisers would simultaneously develop a pipeline of supporters…
We live in the Amazon era. People have grown to expect a highly personalized “user experience” from the organizations they engage with. Like it or not, this also extends to the nonprofits they support. With overall giving on the decline and the volume of tax-exempt charitable organizations at an all-time high, it’s crucial for colleges and universities…