Sharon Rosenfeld

Director

Areas of Expertise

Independent School Enrollment Management
Independent School Marketing and Recruiting
K-12
Operations and Strategy
Pricing and Financial Aid

Washington, D.C.

Specialties

Enrollment Strategy
Financial Aid
Independent Schools
Marketing and Recruiting
Parent and Community Engagement

Background

Sharon is a Director at EAB where she conducts research to support independent school partner success. Since joining the firm in September 2017, her research has focused on expanding the independent school enrollment funnel, risk management, optimizing use of financial aid, and today’s independent school parents, among other topics. Prior to joining EAB, Sharon worked at several education technolo

Education

Sharon holds a B.A. in English from Wellesley College and an M.A. in English from Stanford University.

Research and Insights

Blogs

Changing parents means new expectations for independent schools

EAB’s new approach for independent school parents includes rethinking which parents they invest the most time with and how they serve them. In doing so, schools can develop lasting partnerships with their parent communities that can yield dividends in their enrollment and advancement efforts.

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By Sharon Rosenfeld

January 06, 2022 7 min read

Expert Insight

Whether Helicopter, Snowplow, or Drone, Intensive Parenting Is Here to Stay

For heads of independent schools, intensive parenting has resulted in changing parent expectations and greater demands, which often require more resources from the school to satisfy.

By Sharon Rosenfeld

February 19, 2021 6 min read

Study

Ensuring Independent School Financial Sustainability

With growing concerns about economic and demographic changes, price of tuition, and questions of the value of independent school education, financial sustainability is an issue for independent schools. Discover how independent schools can overcome demographic, enrollment, and affordability concerns to become more fiscally stable and sustainable.

By Sharon Rosenfeld

November 01, 2017