Tom has spent his entire career in enrollment management and higher education marketing. At UMBC, the University of Maryland Baltimore County, he was responsible for the areas of undergraduate admissions, financial aid and scholarships, registration and records, orientation, academic advising, and academic support services. As vice president for enrollment, marketing, and communications at Ball State University, he served both as chief enrollment officer and chief marketing officer, creating a new division, integrating enrollment management and marketing.
In the enrollment arena Tom managed undergraduate admissions, orientation, financial aid, scholarships, and registration and records. As chief marketing officer, he led a talented team of marketing and communications professionals. While at Ball State, he led the university through a rebranding initiative as well as the largest capital campaign in the school’s history.
At EAB, Tom works with both current and prospective clients to help insure meaningful results, bringing to bear both practitioner and former client perspectives.
Tom completed my B.A. in English at Hamilton College in Clinton, New York, graduating Phi Beta Kappa. He continued his studies at the Johns Hopkins University in Baltimore, Maryland, where he focused on Renaissance drama.