Area of Expertise: Pricing and Financial Aid

D.J. Erickson joined EAB in 2019 as an Associate Principal in Financial Aid Optimization, working with college & university enrollment leaders to develop financial aid policy and strategy to meet their goals.

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Seth Harris works with clients to help them optimize net tuition revenue and manages the development and implementation of Financial Aid Optimization’s industry leading Net Price Calculators.

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Kathy Dawley is an experienced higher education strategist, researcher, innovator, and thought leader who provides counsel to help achieve and sustain institutional enrollment goals during a time of challenge and change for educational institutions at all levels.

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Nathan became a principal at Financial Aid Optimization in 1996. He has been the primary architect for most of Financial Aid Optimization’s analytic services and consults with many of Financial Aid Optimization’s clients on financial aid strategy, retention and recruitment.

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