Advancement Marketing Services
Transforming Advancement Strategies for Our Partners
1.5B+student and donor email touches annually
10+years of aggregated donor data
14%average increase to donor counts in year 1 of partnership
We collect 10+ years’ worth of your alumni data, segment by likelihood to give, and use these segments to create a customized, year-long strategy.
Campaign Development + Deployment
We customize digital and print campaigns using your branding, graphics, and targeted messaging based on giving history.
We optimize persistence and timing of messages, maximize email deliverability and list quality, analyze performance in real time, and ultimately quantify campaign success.
How Miami University Used Digital Marketing to Strengthen Their Annual Giving Program
Miami University was at a pivotal moment in their annual giving efforts, with high staff turnover, increased fundraising goals, and a decline in engaged alumni and donors. They needed to find new ways to engage their audiences and bring in revenue for the university.
Meet Our Advancement Experts
Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.Talk to an Expert
Principal, Advancement Marketing ServicesSpecialties Advancement Communications, Alumni Relations, Annual Giving, Data and Analytics, Strategic Planning
Managing Director, Partner SuccessSpecialties Advancement Communications, Annual Giving, Budget and Planning, Customer Service, Data and Analytics, Digital Marketing and Communications
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