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Advancement Marketing Services

Our Advancement Marketing Services deliver the analytics, multichannel campaigns, and performance data leaders need to cultivate more alumni donors, increase levels of giving, and engage supporters throughout their donor lifecycle.

Transforming Advancement Strategies for Our Partners

1.5B+

student and donor email touches annually

10+

years of aggregated donor data

14%

average increase to donor counts in year 1 of partnership

Advancement Strategy

We collect 10+ years’ worth of your alumni data, segment by likelihood to give, and use these segments to create a customized, year-long strategy.

Campaign Development + Deployment

We customize digital and print campaigns using your branding, graphics, and targeted messaging based on giving history.

Campaign Optimization

We optimize persistence and timing of messages, maximize email deliverability and list quality, analyze performance in real time, and ultimately quantify campaign success.

  • Building a Digital, Donor-Centric Annual Giving Program with Mount Marty University

    Mount Marty University’s small Advancement team faced a daunting but all too familiar challenge: limited internal resources to meet increased revenue goals in an ever-evolving digital fundraising landscape.

  • How Miami University Used Digital Marketing to Strengthen Their Annual Giving Program

    Miami University was at a pivotal moment in their annual giving efforts, with high staff turnover, increased fundraising goals, and a decline in engaged alumni and donors. They needed to find new ways to engage their audiences and bring in revenue for the university.

Decades of Expertise

Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.

Talk to an Expert
Jenny Jones
Jenny Jones

Principal, Advancement Marketing Services

Specialties Advancement Communications, Alumni Relations, Annual Giving, Data and Analytics, Strategic Planning
Lurene Kubincanek

Managing Director, Partner Success

Specialties Advancement Communications, Annual Giving, Budget and Planning, Customer Service, Data and Analytics, Digital Marketing and Communications

Ready to Get Started?

To speak with an expert, please submit this form.

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