In an increasingly digital world, students are accustomed to high-quality virtual experiences that grab and keep their attention. The college-search process is no exception. This is why many enrollment teams and athletic departments have decided to leverage a virtual tour as part of their recruitment strategy.
The challenge for coaches and athletic directors, who typically spearhead athletic recruitment, is often in meeting the expectations of Gen Z and scaling their limited time and resources. It can also be challenging for coaches to communicate the full campus experience and non-athletic topics that resonate with this generation of prospective athletes.
So, what makes a great virtual tour? When you think of a virtual tour, you might think of maps, pictures of buildings, or 2D video walk-throughs; but to be highly effective, a virtual tour should be more than a tour of your physical space—it should be an experience. And that experience should help prospective athletes, at any part of their journey, connect with your school in an emotional way and allow them to easily envision themselves at your institution.
With an increase in athletic programs adopting immersive virtual tour solutions, we’d like to share five key areas of evaluation when considering your options.
5 Key Areas of Evaluation for Virtual College Tours for Athletics
See how athletic departments are sharing their unique story
US Air Force Athletics
Yale University Athletics
Susquehanna University Athletics
Unlock New Ways to Engage the Prospective Athlete
Building affinity with an athletic program takes time and resources, and with recent staffing shortages impacting admissions offices across the country, many athletic departments are turning to new digital tools, such as the YouVisit Virtual Tour, to scale their recruitment effort.
