As colleges and universities continue working to bolster alumni participation rates, the problem of how and where to solicit prospects persists. Institutions lacking accurate contact information and affinity data see their solicitation efforts fall flat and their fundraising revenues decline. This poster reviews 157 ideas for ensuring students and alumni provide advancement staff with up-to-date contact and affinity information.
Strategies highlighted in this poster include:
- Targeting preexisting networks
- Capitalizing on high-impact moments
- Incentivizing connectivity
- Leveraging diverse communication channels