The Donor Investor Imperative


The Donor Investor Imperative

What donor investors want from higher ed

Today’s major and principal gift donors think differently about their philanthropy and the organizations they choose to support. Acting more like investors, they are interested in substance and are strategic and thoughtful about their giving.

To continue to secure investments, campus leadership and advancement teams must work to convince donors that higher education is a good investment for how they want to change the world.

The three areas of focus highlighted in this infographic outline what donor investors seek from higher education institutions:

  • Compelling ideas
  • Transformative impact
  • Credible connections

Next, download our related study

Download our study to learn how to strengthen relationships with today’s top donors by strategically engaging academic partners in advancement. Download the study.