In today’s tight budget times, advancement leaders must find efficient ways to grow fundraising revenues and ROI. EAB’s proprietary ROI benchmarking data, drawn from over 120 institutions, illuminates the path to growth by analyzing the investments, staffing levels, and fundraising strategies most closely tied to top performance. Our research found that the institutions with the highest ROI do the following:
- Focus on major gift throughput by closing more gifts overall
- Build the pipeline for tomorrow by paying attention to the “overlooked middle”
- Prioritize strategic support through advancement services staffing
- Engage high-net-worth households at higher levels
Download the infographic today to learn which areas your institutions should focus on to improve your ROI.
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