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University leaders across America are asking their advancement teams to cultivate new donor bases to help close budget gaps, but how realistic is that? EAB’s Jeff Martin is joined by Longwood University alumni engagement professional, Ryan Catherwood, to discuss the state of university fundraising and the role of alumni engagement.
They discuss how schools have shifted from a heavy focus on in-person fundraising events to a total reliance on virtual activities. Ryan shares his thoughts on ways to engage alumni for help on everything from fundraising to career nurturing to serving as brand ambassadors for the university. The two also discuss what they’ve learned by watching all of the experimentation over the past five months and what that suggests for the future of advancement and alumni engagement.
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