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EAB’s Molly O’Connor and Carol Stack discuss the complex calculations that underly university decisions on tuition pricing and financial aid optimization.
They examine ways the pandemic is shifting those calculations and why it’s so important for universities to communicate with students and families about the rationale behind the numbers. Finally, Molly and Carol urge university leaders to reach out now to students who may be in need of support or at least a discussion around financial aid.
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