How the Pandemic is Changing Tuition Pricing and Financial Aid

Podcast

How the Pandemic is Changing Tuition Pricing and Financial Aid

Episode 20

EAB’s Molly O’Connor and Carol Stack discuss the complex calculations that underly university decisions on tuition pricing and financial aid optimization.

They examine ways the pandemic is shifting those calculations and why it’s so important for universities to communicate with students and families about the rationale behind the numbers. Finally, Molly and Carol urge university leaders to reach out now to students who may be in need of support or at least a discussion around financial aid.

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College cost and financial aid are top-of-mind issues for students and their families, yet most aid award letters—the first communication families receive from you on the topic—are difficult to understand and often missing critical information. Discover three ways you can improve your college or university's financial aid award letter and encourage students to enroll.

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