Top Recruiting Tips to Reverse Enrollment Declines

College enrollment dipped this past fall as most people expected. However, the decline was not equally distributed across all demographic cohorts or types of institutions.

Journalist Jon Marcus joins EAB’s Madeleine Rhyneer to examine the data which show surprising enrollment trends that have not received the media attention they probably deserve. The two discuss ways that college recruiting has changed forever as a result of the pandemic, and they explain why doing “more of the same” isn’t going to work this time.