How Penn State Fundraisers Shifted Strategy in 2020

Podcast

How Penn State Fundraisers Shifted Strategy in 2020

Episode 48. March 16, 2021.

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EAB’s Jeff Martin is joined by Penn State Vice President of Development and Alumni Relations, Richard Bundy, to talk about the state of university fundraising. The two review key takeaways from EAB’s latest survey of college fundraising professionals.

Mr. Bundy provides insight into how his team shifted strategy and tactics to adapt to an entirely virtual fundraising environment. Finally, the two share tips for managing fundraising teams and gift proposals both today and in the months ahead as we emerge from the pandemic.

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