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Advancement Forum

Our Advancement Forum provides best-practice research and analytics to help you retain top fundraising talent, engage alumni, and increase philanthropic revenue, giving you and your organization an edge as you compete for donor mindshare and dollars. We provide guidance on:

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We often say that fundraisingis an art and a science. But until EAB I never felt that I had that science behind me.

"We often say that fundraisingis an art and a science. But until EAB I never felt that I had that science behind me."

Ginny Wise , Tulane University

Research & Insights


Maximize Major Gifts From Overlooked Prospects

Strategies to expand your institution’s base of support and ensure major gift sustainability for years to come
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Use the Transferable Skills compendium to identify candidates that may be qualified for a role in advancement but that come from outside of the profession.

The Advancement Forum sought to find the characteristics of an ideal major gift officer (MGO). We discovered that an MGO should be a Curious Chameleon—an individual with behavioral and linguistic flexibility, intellectual and social curiosity, the skill to distill information, and the ability to approach the solicitation process in a strategic manner.

Thanks to the enrollment boom of recent years, alumni populations are at an all-time high. Amid this growth, advancement must solve an engagement quandary: with so many constituents to engage, how do we craft a strategy that resonates both broadly and deeply?


About the Webconference Royall & Company’s commitment to rigorous, ongoing advancement research has consistently invigorated annual fundraising strategies with modeling, transactional data, and longitudinal analysis. In this webconference, Royall experts share their tactics to increase and sustain donor participation. You will learn how to: Capture philanthropic giving of alumni who are currently donating to organizations other […]

Join us at a 2019-2020 National Meeting The pace of change in advancement continues to accelerate as we turn to the 2020s. Donor expectations are rising, technology is growing more complex as well as more essential, and dollar goals continue climbing higher than ever before—perhaps past the point of sustainability. In this challenging environment, advancement […]

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