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Advancement Forum

Our Advancement Forum provides best-practice research and analytics to help you retain top fundraising talent, engage alumni, and increase philanthropic revenue, giving you and your organization an edge as you compete for donor mindshare and dollars. We provide guidance on:

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We often say that fundraisingis an art and a science. But until EAB I never felt that I had that science behind me.

"We often say that fundraisingis an art and a science. But until EAB I never felt that I had that science behind me."

Ginny Wise, Tulane University

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Maximize Major Gifts From Overlooked Prospects

Strategies to expand your institution’s base of support and ensure major gift sustainability for years to come
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“Water, water everywhere, and not a drop to drink.” That’s how it goes with overfull portfolios. For decades, advancement leaders followed the theory that assigning major gift officers 125, 150, or even 200 prospects would ensure broad cultivation. The best prospects would rise to the top, and fundraisers would simultaneously develop a pipeline of supporters…

Institutions are more dependent now than ever before on major gifts. In 2011, 77% of total higher education campaign dollars came from the top 1% of donors. Therefore, the selection of a top major gift officer (MGO) has never been of greater importance. But what qualities does a perfect MGO possess? And how can you…

Entrepreneurs can be near-impossible to engage. They are often too busy to attend networking or sporting events. Their early-stage ventures may not have the capacity to hire recent graduates. They may not be located close enough to campus for in-person mentorship opportunities. Yet early stage alumni entrepreneurs have immense giving potential. Overnight, they can become…

Pipeline development must begin at the beginning: with a robust, active discovery operation. Yet the need for high prospect assignment rates and the tendency for MGOs to “claim” prospects mean that large groups of prospects sit in portfolios unattended. To take advantage of their untapped potential, forward-thinking advancement leaders are focusing on the barriers preventing MGOs from doing discovery: MGOs’ distrust of newly assigned prospects’ potential, their discouragingly low outreach hit rate, and the distractions created by the “tyranny…

The days of in-person event programming serving as the central pillar of engagement strategy are nearing an end. Creating digital programming that requires active participation, but not much time, is the key to engaging today’s time-pressed alumni.  There are two fundamental approaches to digitizing active engagement. First, apply digital force-multipliers to in-person events, such as livestreaming popular events to a remote audience.  Second, engineer micro-engagement opportunities online, which can involve a range of opportunities, from contributing memories to a virtual…

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About the Webconference Advancement leaders who focus on engaging new prospects often encounter a troubling challenge: major gift officers’ portfolios have no room for newly identified prospects, regardless of their potential. The average portfolio is overfull, stagnant, and moving at a glacial pace (if at all) toward a solicitation. This webconference will discuss best-practice strategies…

About the Webconference Royall & Company’s commitment to rigorous, ongoing advancement research has consistently invigorated annual fundraising strategies with modeling, transactional data, and longitudinal analysis. In this webconference, Royall experts share their tactics to increase and sustain donor participation. You will learn how to: Capture philanthropic giving of alumni who are currently donating to organizations other…

Join us at a 2019-2020 National Meeting The pace of change in advancement continues to accelerate as we turn to the 2020s. Donor expectations are rising, technology is growing more complex as well as more essential, and dollar goals continue climbing higher than ever before—perhaps past the point of sustainability. In this challenging environment, advancement…

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