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Maximize Major Gifts From Overlooked Prospects
Learn about four consequences that advancement teams are already seeing and how EAB believes they will affect future fundraising efforts.
Advancement leaders have honed the skills necessary to attract top talent and close transformative principal gifts. Today, they can leverage those strengths to create a more diverse, equitable division and marshal resources for DEIJ on campus.
Even in its early stage of adoption, artificial intelligence (AI) can efficiently raise more money and improve the donor experience.
At EAB, we recently had the privilege of talking with more than 30 Presidents and Chief Advancement Officers from regional colleges and universities across the United States in two virtual working-group sessions. In these meetings, we asked which outreach, engagement, cultivation, and solicitation strategies are working right now as institutions move beyond the initial “check-ins” or “care calls” of the earlier part of 2020 to restart giving conversations with donors today.
Even as the market rebounded across the Fall, advancement’s steep performance drop continued. Calendar-year-end brought no reprieve, as most institutions saw big declines in dollars, donors, submitted proposals, and new major gifts. And more than one in four advancement teams saw fundraising revenues decline by more than 30%.
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Join this meeting to learn how advancement leaders must double down today on prospect and pipeline development while rethinking how they are designing their structure and strategy for tomorrow. The event provides an opportunity for participation in rich discussion and networking with peers from across the country.
EAB explores best-practices for realigning time investments to combat non-fundraising activity creep and shift the focus back to frontline fundraising. This is part of the Maximizing Fundraiser Efficiency series.