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Maximize Major Gifts From Overlooked Prospects
Learn about four consequences that advancement teams are already seeing and how EAB believes they will affect future fundraising efforts.
Many advancement teams have a long way to go when it comes to diversity, equity, and inclusion (DEI). Read our insight to learn how colleges and universities can diversify their advancement shops by attracting, hiring, and onboarding employees with transferable skills.
Major philanthropy looks different in 2020. There has never been a shortage of philanthropic need, but COVID-19 definitively underscored how wealthy individuals can and should play a role in effecting positive change through giving.
Up until earlier this year, engagement has meant tailgates, alumni happy hours, professional development workshops, and other in-person events. Digital programs were a rarity, an afterthought, a side-of-desk activity for busy event planners. All of that got turned on its head in March of this year. COVID-19 forced an abrupt pivot and, as a result, pushed alumni engagement strategy years into the future.
While most gift officers transitioned fairly seamlessly into virtual visits—and many extended their reach to prospects they otherwise wouldn’t have been able to see—advancement leaders are nevertheless bracing for this virtual cultivation to fail to translate into proposals across the next year.
ExpertsMore on Our Experts
Join this meeting to learn how advancement leaders must double down today on prospect and pipeline development while rethinking how they are designing their structure and strategy for tomorrow. The event provides an opportunity for participation in rich discussion and networking with peers from across the country.
EAB explores best-practices for realigning time investments to combat non-fundraising activity creep and shift the focus back to frontline fundraising. This is part of the Maximizing Fundraiser Efficiency series.