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Advancement Marketing Services

Our Advancement Marketing Services deliver the analytics, multichannel campaigns, and performance data leaders need to cultivate more alumni donors, increase levels of giving, and engage supporters throughout their donor lifecycle.
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Transforming Advancement Strategies for Our Partners

1.5B+

student and donor email touches annually

100%

EAB partners retain donors at 11% points higher than the national average

14%

average increase to donor counts in year 1 of partnership
Advancement Strategy

Leverage a customized, year-long advancement strategy

Gone are the days of ad-hoc advancement efforts. Our team collects 10+ years’ worth of your alumni data, then segments it by likelihood to give and uses those segments to create a tailored, responsive strategy. Once created, we partner with your team to bring that strategy to life.

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Data and Analytics

Make agile, data-driven decisions on fundraising efforts

EAB’s personalized data dashboards show you real-time metrics, empowering you to put data at the forefront of your fundraising efforts. Our team uncovers insights into your donors’ behaviors and works with you to integrate those insights into your advancement strategy.

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Omnichannel Donor Experience

Develop and deploy omnichannel campaigns telling your story

EAB’s team of experts use your branding, voice, and graphics to create stand-out, hyper-personalized campaigns that resonate with your donors across channels. Donors receive targeted messaging based on their giving and engagement history to build affinity and inspire action.

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Digital Marketing

Grow your donor ecosystem through innovative digital marketing

You won’t find the next generation of donors by looking where you looked yesterday. Today’s and tomorrow’s givers are increasingly online, which is why EAB’s wide-reaching digital marketing efforts will help increase your fundraising reach, efficiency, and impact.

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Campaign Optimization

Boost your efforts with campaign optimization

The most effective messages are the ones that reach your donors. Our team of experts will optimize persistence and timing of messages, maximize email deliverability and list quality, and analyze performance in real time to quantify campaign success.

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Partner Stories

  • A Strategic Advancement Partnership Delivers Standout Results at Florida A&M University

    Prior to their EAB partnership, FAMU struggled to reach their full donor pool consistently and effectively. They knew they were missing out on potential donors and wanted to leverage digital marketing, external capacity, and data insights to enhance their annual giving strategy.

  • Strengthening the Donor Experience at Gonzaga University

    Gonzaga’s Advancement team faced a significant but familiar hurdle: despite limited resources, they needed to expand revenue streams and engage more constituents within the institution in their annual giving efforts.

Latest Research and Insights

Women sitting and supporting each other during psychotherapy group meeting
Blog

The transformative impact of women in higher education philanthropy

Understanding how women operate in philanthropy can change how institutions build and shape advancement priorities and strategies.
Advancement Blog
Blog

A beginner’s guide to AI in annual giving

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. But embracing…
Advancement Blog
Blog

7 answers to data's role in advancement

To effectively engage donors and meet increasing goals, leaders need to prioritize a robust and clean data strategy.
Advancement Blog
Decades of Expertise

Meet Our Advancement Experts

Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.

Talk to an Expert
Jenny Jones
Jenny Jones

Principal, Advancement Marketing Services

Specialties Advancement Communications, Alumni Relations, Annual Giving, Data and Analytics, Strategic Planning
Lurene Kubincanek

Managing Director, Partner Success

Specialties Advancement Communications, Annual Giving, Budget and Planning, Customer Service, Data and Analytics, Digital Marketing and Communications

Ready to Get Started?

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