On-Demand Best Practices
Change Management Resources
Strategic Guidance at Scale
"We often say that fundraisingis an art and a science. But until EAB I never felt that I had that science behind me."
Research & Insights
MoreMaximize Major Gifts
What 110 advancement leaders think lies ahead for university fundraising during COVID-19
Learn about four consequences that advancement teams are already seeing and how EAB believes they will affect future fundraising efforts.
Why advancement employees leave (and how leaders can fix it)
There are various methods you can use to cope with the advancement talent crisis, but addressing your workplace culture head-on can help you improve retention both immediately and over time. Here are four strategies to retain talent and help them develop meaningful careers.
How to stay ready for donors who "aren't ready yet"
Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.
Fundraising During Uncertain Times: What Not to Do
The first two decades of the 21st century have already witnessed several major disruptions with significant economic impacts, from three recessions to the pandemic to today’s hiring crisis. And with the threat of another recession looming, EAB has received requests for guidance on higher-education philanthropy amidst uncertain times.
Things have changed—has your Annual Giving strategy?
My colleagues recently shared hot takes influencing today’s annual giving, and as a new member of the team, I want to add what I’ve noticed on my own journey. From one advancement leader to the next, here are my thoughts on what’s changed.
Experts
More on Our Experts
Events
Reimagining Major Gift Strategy for a New Era: Innovations in Prospect Development
During the roundtable, participants will learn about the three key moments that advancement loses new major gift prospects, how to avoid those leaky pipeline moments, and get a chance to interact with peers from across North America.
