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Roadmap
Achieve Scale, Sustainability, and Impact in Principal Gifts
Growing concentration at the top of the wealth pyramid has made principal gifts more important than ever to colleges and universities. But principal gift operations built decades ago to cultivate a small number of donors were not designed to scale to the levels needed today, not to mention take advantage of the wide range of new opportunities for transformative philanthropy. New strategies are necessary to achieve scale and sustainability in principal gift fundraising.
Big, bold principal gift proposals that address societal or global issues are critical to attracting donors in an increasingly competitive philanthropic landscape. Read this Roadmap for steps to source big ideas, communicate the impact of principal gifts, and scale principal gift operations on campus.
