Develop Your Major Gift Pipeline

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Develop Your Major Gift Pipeline

Fundraisers’ recent successes at the top of the giving pyramid have had an unexpected consequence: the ranks of pipeline donors have grown thin. As advancement leaders have focused on the biggest gifts, they’ve underinvested in pipeline donors. This inattention to the middle has imperiled the future health of major gift efforts and created a sustainability crisis in higher education fundraising.

Fundraisers’ recent successes at the top of the giving pyramid have had an unexpected consequence: the ranks of pipeline donors have grown thin. Discover how to invest in pipeline donors and create a sustainable fundraising strategy through major gifts.

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