Develop Your Major Gift Pipeline

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Develop Your Major Gift Pipeline

Fundraisers’ recent successes at the top of the giving pyramid have had an unexpected consequence: the ranks of pipeline donors have grown thin. As advancement leaders have focused on the biggest gifts, they’ve underinvested in pipeline donors. This inattention to the middle has imperiled the future health of major gift efforts and created a sustainability crisis in higher education fundraising.

We got our gift officers to start seeing more of their portfolios, but there was so little follow through it was almost like it didn’t matter. They’d find people to take visits, and they’d hit their visit goals, but the wheels were spinning and we weren’t going anywhere. We weren’t working through who we had and moving onto the […]

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