Roadmap

Reimagine Constituent Engagement for the 21st Century

Thanks to the enrollment boom of recent years, alumni populations are at an all-time high. Amid this growth, advancement must solve an engagement quandary: with so many constituents to engage, how do we craft a strategy that resonates both broadly and deeply?

Topic

Advancement

Break from the overreliance on in-person engagement

Research Highlights

There are two fundamental approaches to digitizing active engagement.

First, apply digital force-multipliers to in-person events, such as livestreaming popular events to a remote audience.

Second, engineer micro-engagement opportunities online, which can involve a range of opportunities, from contributing memories to a virtual university timeline, to adding songs to a collaborative Spotify playlist, to submitting virtual postcards for students during finals. Successful examples of digitizing active engagement share six key elements, as shown below.

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