Stewardship Effectiveness Audit
A tool to strengthen stewardship strategy
To move donors through the pipeline over time, advancement teams need effective stewardship offerings. Institutions that fail to cultivate and advance their pipeline donors, especially those giving mid-level gifts (typically between $1,000 and $25,000), risk undermining their immediate returns from high-affinity donors as well as their long-term major gift prospects. Advancement leaders must turn to stewardship strategies that are scalable, tiered, and targeted to deepen giving relationships and position donors to advance through the pipeline.
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Best practices to move donors along the pipeline
Use the stewardship audit to identify ways to integrate impact messaging, upgrades, and exclusive benefits into your stewardship strategy.
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