As major gift competition intensifies, advancement increasingly relies on academic partners to move cultivation efforts forward. To build partnerships with campus leaders, advancement must take the lead in creating opportunities for academic partners to succeed and in building a culture of engagement in development activities.
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1. Scale Reach of Current Partners
Advancement staff often work with a handful of fundraising superstars on campus–deans, department chairs, and faculty who are willing to partner with advancement on a regular basis. However, these partners have a limited capacity to fit advancement into their research and teaching commitments. This webconference will provide best practices to enable academic leaders and faculty superstars to reach more donors without spending more time on advancement work.
2. Guide New Partners to High Return Activities
Academic leaders are often expected to work with advancement staff, but their job descriptions rarely list the exact tasks this entails. As a result, deans and department chairs may not spend their time on the highest-priority development activities. This webinar will provide best practices for development staff to encourage academic leaders to focus on major and principal gifts, set realistic philanthropic priorities, and craft a vision for their unit.
3. Recruit Future Champions
This webconference provides best practices for identifying and engaging new advancement partners across campus.
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