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About the Webinar
Speaker: Logan Morris
Major forthcoming losses in state funding and potential declines in traditional enrollment put many higher ed institutions in a difficult financial position. However, unlike many private and public four-years, community and technical colleges have distinct enrollment opportunities that can help them attain a new position in the future of higher ed.
As open-access institutions, community colleges have not always taken a proactive, strategic approach to marketing and recruiting. However, not taking strategic actionnow means community colleges risk losing their advantage to four-year institutions, who are attempting to recoup their own enrollment losses with aggressive marketing tactics
In this webinar, you’ll learn about the latest COVID-19 trends and lessons from the Great Recession, including insight into how the current countercyclical enrollments differ from past recessions. Most importantly, we’ll provide community college leaders the most effective messaging and marketing practices to recruit students from three critical populations:
- Non-college-going high school students
- Four-year-intending high school students
- Displaced workers
These insights will give you a full picture of the current enrollment landscape—with all its challenges and opportunities—and the strategies to take actionable steps to recruit from new and diverse populations.