Skip navigation

Competing on Student Outcomes to Attract Today’s Career Changer

Tuesday, Dec 3, 2024
This study demonstrates how outcomes marketing can capture the attention and enrollment of undecided career changers through local labor demand data, program and professional alignment, and highlighting ROI through student value stories.

About the Webconference

Speaker: Carla Hickman

In the last 10 years, the rise of social and mobile media has fundamentally changed consumer attitudes and behavior at an unprecedented rate. This has resulted in more skeptical and ROI conscious education consumers. Learn how to use student outcomes to turn passive interest into enrollments. This webconference is best suited for vice presidents of marketing or enrollment, vice presidents of workforce development, and vice presidents of student services.