The Enrollment Management Forum conducted the Enrollment Management Benchmarking Survey in response to member requests for data on the function. This report aggregates the full results of survey responses from 87 enrollment management (EM) leaders across four components of EM operations: organizational structures, staffing and salaries, budgeting, and vendor relationships.
Survey findings
Access the three report sections below.
1. EM organizational structures
3. EM budgeting and vendor relationships
EM organizational structures
The “EM Organizational Structures” section of Enrollment Management Snapshot presents the data from the survey related to organizational structures. Topics include:
- Profile of survey participants (p. 5)
- Key findings on EM organizational structures (p. 8)
- Recruiting responsibilities by student segment (p. 10)
- EM office supervision (p. 12)
- EM role in student success (p. 16)
Staffing and salaries
The “EM Staffing and Salaries” section of Enrollment Management Snapshot presents the data from the survey related to staffing levels in the core functions of enrollment management. Topics include:
- Key takeaways on staffing and salaries (p. 22)
- EM core office staffing and productivity (p. 23)
- Distribution of staff in core EM offices (p. 27)
- Salary budgets for core EM offices (p. 32)
- Salary benchmarks for EMs and core office staff (p. 33)
- Table of key data points by segment (p. 39)
EM budgeting and vendor relationships
The “EM Budgeting and Vendor Relationships” section of Enrollment Management Snapshot presents the data from the survey related to budgeting and vendor relationships. Topics include:
- Key takeaways on budgeting and vendor relationships (p. 42)
- Budget analysis: Controlling for institutional size (p. 43)
- Total EM budget breakdown (p. 44)
- Breakdown of admissions budget (p. 46)
- Admissions marketing budget allocation (p. 51)
- Operational budget breakdown (p. 52)
- Budget allocation to staff development (p. 53)
- Frequency of outsourcing of EM activities (p. 54)
- Key vendor relationships (p. 56)
- Table of key data points by segment (p. 57)
Explore the survey
If you would like to review the survey instrument, click here to download the PDF.