In an environment of increasing competition for first-time full-time students, institutions are turning to the community college transfer market to diversify undergraduate enrollments and stabilize tuition revenues. Unfortunately, conventional transfer recruitment, application, and admission processes fail to address these students’ leading concerns as they consider the four-year option.
Promote equity in education through eliminating policies, practices, and attitudes that perpetuate disparities in outcomes.
Reduce barriers to transfer preparation
An estimated 70% of community college students lack advising on which classes best prepare them to transfer to a four-year institution. Inadequate preparation often occurs because two-year advisors maintain heavy advising loads and lack familiarity with specific four-year institutions’ transfer policies.
Increase community college students’ likelihood to transfer by dedicating staff to course instruction, advising, and transfer pathing services at two-year campuses.
Reduce barriers to four-year search
Unlike high school student recruitment, four-year institutions have few opportunities for buying segmented lists of names of prospective community college transfer students.
As a result, four-year institutions struggle to identify and connect with students that intend to transfer. The limited interactions students have with recruiters leave them searching blindly for institutions that meet their baccalaureate goals. Streamline prospects’ searches for four-year institutions with targeted recruitment and early, on-the-spot transfer admissions events.
Reduce barriers to transfer enrollment
Transfer students lack key information at the admission decision stage. They often do not know how many credits will transfer or how long it will take to graduate until after they’ve been admitted or, in many cases, after they’ve enrolled at a four-year institution. To move students from application to enrollment, transfer students’ key questions must be addressed as quickly as possible: how much will it cost, how long will it take, and how many of my credits will count?