Social Media Primer: Maximizing Independent School Lead Capture with Facebook

Social Media Primer: Maximizing Independent School Lead Capture with Facebook

A guide to using tools from the Facebook Custom Audiences tool suite

This step-by-step guide walks you through how to use Facebook tools individually or together to target ads to specific groups of people based on customer contact information, behaviors, and characteristics. This tool explains how to build custom audiences from a customer list, website custom audiences, and lookalike audiences.

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